Mr. Pavan Shetty, Head Lamborghini India said “In India, Lamborghini owners love the brand for its unique values of being extreme, uncompromising and unmistakably Italian. They understand the brand and the experience that Lamborghini ensures on purchasing the iconic super sports car.”
Lamborghini India started off the year 2013 on a high note by launching the Aventador Roadster in January. Network expansion in India saw the automaker unveil its new New Delhi dealership. In boosting momentum, the brand has also introduced “Collezione Automobili Lamborghini” – its exclusive range of branded merchandise in India.
While 2013 has been a difficult year for a large number of automakers, Lamborghini India managed to maintain a positive rhythm. With increased core investment plans, Lamborghini confirms its commitment to a long-term growth strategy in here. Lamborghini India currently has 2 dealerships in India – Mumbai & New Delhi, and a 3rd dealership is planned in southern India by 2014. Thus far, close to 90 units have been sold here.
The year 2013 was also of great significance for Lamborghini on the global front. In the year of the brand’s 50th Anniversary celebrations, Automobili Lamborghini S.p.A delivered a very strong performance with sales increasing for the third year in a row. With 129 dealers serving 46 countries, in 2013, worldwide deliveries to customers increased from 2,083 to 2,121 units. These results outperformed the trend of the market in the super sports car segment.
The year 2013 also saw several products being introduced by the House of the Raging Bull.
Early in 2013 Automobili Lamborghini introduced the Aventador LP 700-4 Roadster, the ultimate open-air luxury super sports car, while the Gallardo Squadra Corse, presented at the end of the year, celebrated also the end of the Gallardo range with a best-in-class version, able to break many lap time records.
Limited edition one-offs like the Egoista, the Veneno and the Veneno Roadster were presented as homage to the 50th anniversary of Automobili Lamborghini, alongside special anniversary editions of the Gallardo, the Aventador and the Aventador Roadster.