Jaguar Land Rover is investing over £200m (Rs 2038 crores or $339.8 million) for the production of new Discovery Sport, a new car in the family. Expected to be based on a modified Range Rover Evoque platform, Discovery Sport will go on sale in 2015.
Based on the Discovery Vision Concept which was showcased at the New York Auto Show earlier this year, the new Discover Sport “will be the most versatile and capable vehicle in the compact SUV segment.”
Preparing for the production of Discovery Sport, JLR has announced 250 new job openings at their plant in Halewood. The addition of new jobs will take the total workforce at Halewood to 4,750, which is three times the workforce in 2010.
Under Tata Motors, Jaguar Land Rover has scaled new heights. Their sales are higher than ever, they are launching new cars, entering new segments and penetrating newer markets, at a much faster rate then ever before.
Speaking about their latest announcement, Dr. Ralf Speth, CEO, Jaguar Land Rover said that Jaguar Land Rover have a special relation with the city of Halewood. Speaking about the new Discovery Sport launch, Dr Speth said that it is one of the new exciting cars from Jaguar which are next-in-line for launch.
JLR plant in Halewood currently operates at full capacity in three shifts. Operating 24×7, Halewood plant is where the best selling Land Rover – Range Rover Evoque is being manufactured. So how will they manage the demand for the new Discovery once launched – Richard Else, Jaguar Land Rover Halewood Operations Director, said, “I am confident that the team will rise to the challenge and deliver a flawless launch of this exciting new model.”