Land Rover Experience introduced in India to celebrate company’s 65th anniversary
Land Rover Experience programme has been introduced by Land Rover India in celebration of the 65th anniversary. These event saw participation of 100 guests as they tackled challenging and tricky terrain in unmodified Land Rover vehicles.
Participants were offered a unique opportunity to gauge the capabilities of these Land Rover vehicles over the most demanding road and off road conditions which included muddy trails, sand, water, rock, steep inclines and vertical drops. The Land Rover Experience was held on May 3rd at Amby Valley, Lonavla, with an aim to present to customers the latent features of Land Rover vehicles, and each of the participants were thoroughly impressed with their experiences, while they regaled in the spirit of adventure and tackled the vehicle’s all terrain capabilities.
After the initial event in Lonavla, the Land Rover Experience is now to be extended to other cities across the country giving participants and potential buyers an equal share of adventure and a chance to test the power and performance of Land Rovers.
Rohit Suri, Vice President, Jaguar Land Rover India said, “The aim of the Land Rover Experience events in India is to allow existing and potential customers to experience the breadth of capability of our vehicles. This trail was chosen for its wide range of challenging terrains, giving our guests an authentic off-road experience in ‘unmodified’ vehicles. The guests attending this event were overwhelmed with our vehicle capability and thoroughly enjoyed the experience.”
Aditya Patel, a Mumbai based Land Rover enthusiast said, “The Land Rover experience was a very memorable one, but also a little daunting as I never imagined that a Land Rover was able to get through such conditions with so much ease”. Guest Abhishek Mantri said, “This experience was one of a kind – the track contained rock, gravel, mud, water and the Freelander just kept going and going without any problems”.