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Lexus India to commence operations in 2017

2016 Lexus LX 570 Side (2)

The brand is likely to adopt a top-down approach.

Toyota has made a few failed attempts to bring its Lexus luxury brand to India but this time, the conditions seem to be conducive for the big launch. Lexus India is reported to kick start its operations sometime in 2017.

The recent initiatives by the government which made import and sales of hybrid cars more attractive has prompted Toyota to introduce Lexus. The Japanese luxury brand comes into picture just as its parent company is uncertain about its future plans in India owing to the diesel ban debacle.

Lexus LC 500h at 2016 Geneva Motor Show 11

Lexus could field the LC 500h sportscar as a brand shaper in India.

Lexus India’s product strategy is not clear yet but we can expect top-down approach with only petrol hybrid models. At least at the beginning, Lexus would import its models as CBUs. The custom duty for import of hybrid vehicles are lesser than regular vehicles.

The Lexus hybrid cars will also benefit from the FAME (Faster Adoption and Manufacturing of Electric and hybrid vehicles) scheme’s subsidy which stand at INR 1.38 lakhs for large hybrid cars. The Lexus LX flagship hybrid SUV is expected to be the first product to be launched in India.

2016 Lexus RX 450h

The brand has been strengthening its crossover portfolio in the last few years (image: RX 450h Sport).

Also read – Lexus LC 500h unveiled at Geneva Motor Show 2016

Lexus products would be pitted against the diesel models of rival brands. Refinement, better efficiency and smoother drive would be the strong selling points. Toyota Kirloskar Motor also has the option of setting up a CKD operations at one of its Bidadi plants in the future if it’s necessary.

Lexus LC 500h – Photos

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About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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