Lexus UX crossover gets tyre inspired by Nike Air Force 1 shoes
First of its kind, car tyre inspired by a popular shoe.
2019 Lexus UX compact city crossover brings with it a new and unique offer, specially designed tyres. The collaborative effort sees Lexus partner with designer John Elliott to create custom tyres inspired by his John Elliott x Nike AF1 shoe. It’s being termed “Sole of the UX”.
The tyre inspiration comes from Elliott’s sneaker’s classic silhouette that ties together a clean, purposeful, and modern design. A blend of characters that UX crossover itself embodies. The tyres are itself inspired by and designed for the city, much like UX.
John Elliott x Nike AF1 shoe inspired ‘Sole of the UX’ tyres have been revealed at Elliott’s New York Fashion Week after-party over the weekend. The final product is an all-white UX with custom tyre details inspired by Elliott’s design. Custom design bits include white on white layers, double-stitched leather and a stepped metal air valve that borrows from the stacked metal lace tip in the sneaker.
“The first-ever Lexus UX was engineered and designed for the city,’ said Lisa Materazzo, Lexus VP of marketing. We wanted to push that concept even further by creating the ultimate homage to urban style: tires inspired by classic, street-style sneakers.”
The collaboration brings together streetwear, Air Force 1 design cues and Lexus. The specially crafted Lexus UX was displayed alongside artist renditions of the John Elliott x Nike AF1. Sole of the UX will be on a display tour later in 2019.
John Elliott said, “It’s fun to partner with brands that typically live outside the fashion community because it allows us to evolve and continue to push our own boundaries.”
Elliott also showcased unique John Elliott x Nike AF1 iterations by artists Actual Source, Hassan Rahim, Matt McCormick, and Yung Jake, which were auctioned and proceeds given to Inner-City Arts, an organization that encourages access to arts education underserved youth in LA.