LIQUI MOLY, the German brand of motor oil is used by many without any complaints. Products from this brand are manufactured exclusively in Germany and are thoroughly tested by independent laboratories to confirm their quality. LIQUI MOLY exports its products to many markets and USA is the third largest market this brand exports its products to.
There has been an overall 50% increase in sales for the brand in the American markets due to the imports of German cars. Motor oils and additives from the brand have been designed for each and every type of vehicle in the world. At the AAPEX customers and visitors will be able to get a glance at the line of products the German motor oil brand has to offer. The booth will be spread over 800 sq ft and will also host a new addition to the line of products, i.e.,
Asian-American motor oils.
This new line of product has been designed to meet the demand for oils by the Asian and American markets. At AAPEX visitors will be able to get a peek at the BMW X 5 BAJA truck which will feature in the BAJA 1000, a desert race which is rated as the hardest. AAPEX will be held at the Sands Expo Centre in Las Vegas from Oct 30th to Nov 1st 2012.
Auto news release: Motor oil made in Germany at the AAPEX
Backed by strong growth figures, LIQUI MOLY presents its products, concepts – and a very special car
With its participation at the AAPEX in Las Vegas the German motor oil and additive expert LIQUI MOLY has made the next major step on its growth path in the USA. “The world’s largest annual automotive accessory fair is the perfect platform for greater market familiarity”, declared Manfred Fischer, Export Area Manager for LIQUI MOLY in the USA.
The USA is the third largest export nation for LIQUI MOLY. “That is already good, but in the mid-term we want to make the USA our number one customer”, continued Manfred Fischer. This intention is underscored by the fact that the USA is one of the few countries where LIQUI MOLY is distributed by the company’s own affiliate rather than by an independent importer.
“It is a hard-fought market, but we are good fighters”, reported Manfred Fischer. To date the turnover for 2012 is nearly 50 percent higher than for the same period the previous year. “This figure alone shows the enormous potential of this country even in economically difficult times.”
LIQUI MOLY produces exclusively in Germany to ensure highest possible quality. It offers the right oil for virtually every car. And its motor oils are officially approved by the automobile manufacturers – a point which has been decisive in Europe for many years and in the meantime is gaining increasing significance in the USA. Its additives have been tested repeatedly by independent laboratories and their effectiveness confirmed. They are perfect for sale to car drivers as well as to mechanics as chemical tools.
The success in the USA is based on the German import car segment, according to the motto: “Motor oil from Germany for cars from Germany.” Starting with this segment, further market sectors are to be conquered – always emphasizing highest quality for products and service. “We want to be the best, not the cheapest”, explained Manfred Fischer.
At the APPEX visitors can see an excerpt from our product line at our 800 sq. ft. exhibition booth. In addition to motor oils, transmission oils and additives, we are also focusing on a novelty: The Asian-American motor oils. These were developed to specifically meet the requirements placed on motor oils by Asian and American vehicles.
The AAPEX serves as a forum for discussion, exchange of ideas and planning for the future. “We are looking forward to greeting many old and new LIQUI MOLY friends at our booth”, added Manfred Fischer. A particular eye catcher is the BMW X5 Baja truck from All German Motorsports, which two weeks later will start in the Baja 1000, one of the world’s hardest desert races. LIQUI MOLY supports All German Motorsports with high performance oils and expert knowledge.
On its home market LIQUI MOLY is one of the market leaders and has been selected as the most popular brand of lubricant by the readers of a number of major automotive periodicals simultaneously. “We want to repeat this in the USA”, stated Manfred Fischer, “and the AAPEX is an important step toward reaching our goal.”
The AAPEX will be held from October 30th to November 1st at the Sands Expo Center in Las Vegas, NV. You can find LIQUI MOLY on the upper level in the ballroom at booth number 33035.