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Luxury Car Retail Sales March 2021 – BMW Takes No 1 Spot, Mercedes 2nd

BMW India Car Sales March 2021
New BMW 2 Series

Luxury car brands have taken a considerable hit in sales in March this year, things are hopeful of improvements with new candidates in the making

Luxury cars have witnessed a substantial fall in sales in the last month of the concluding financial year. The segment saw sales of 2,082 cars in March 2021 against the sales of 3,610 units in March 2020, therefore, witnessing a drop in YoY figures by 42.3 percent.

BMW, Mercedes Benz Claim Top Spots

This space was led by BMW as it managed to pip its German rival Mercedes Benz and claim the numero uno spot. The Bavarian automaker managed to sell 826 units across the country last month down from 1,367 units in March last year. This resulted in a YoY decline of 39.6 percent.

Mercedes, recorded a sales volume of 812 units last month as opposed to 942 units that translate to YoY degrowth of 13.8 percent. Both carmakers enjoyed a market share (MS) of 39.7 percent and 39.0 percent respectively.

Jaguar Land Rover took the third spot with 214 units sold in March 2020. The Tata Motors-owned British car company sold 518 units in March last year, therefore, witnessing a YoY decline in sales by 58.7 percent.

Luxury Car Retail Sales March 2021 vs March 2020 (YoY)
Luxury Car Retail Sales March 2021 vs March 2020 (YoY). Source – FADA. Audi nos are CBUs. Mercedes AMG nos not included.

Audi left behind

JLR was followed by Volvo which registered a sales volume of 96 units in March this year down from 245 units in March last year. This resulted in a decline in YoY sales by 58.7 percent.

The Swedish carmaker was followed by another German marque Audi which managed to sell 93 units last month. In March 2020, Audi sold 452 units and this translated to a massive drop in sales by 79.4 percent. Audi sales numbers for March 2021 mentioned include only CBUs.

Part of the same Volkswagen Group as Audi, Porsche managed to retail 34 units last month while the figures stood at 69 units for March last year. The sports carmaker witnessed a YoY downfall of 50.7 percent. VW Group’s Italian leg- Lamborghini, managed to sell just four units instead of five last month whereas its closest Italian nemesis retailed just two units.

Luxury Car Retail Sales March 2021 vs Feb 2021 (MoM)
Luxury Car Retail Sales March 2021 vs Feb 2021 (MoM). Source – FADA

The ninth and tenth spots were taken by Rolls Royce and Bentley. While the former sold just one unit, the latter was unable to sell even one unit last month. There have been quite a few new launches in the luxury car segment in recent months. Models like BMW 3-Series M340i, 6-series GT, Mercedes Benz A35, E-Class facelift, Audi S5 Sportback and more made their debuts in India recently with more models slated for launch in India in the coming future.

Disclaimer: The above numbers do not have figures from AP, MP, LD & TS as they are not yet on Vahan 4. Vehicle Registration Data has been collated as on 07.03.21 in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,274 out of 1,481 RTOs.

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