According to Mr Stephan Winkelmann, CEO & President, Lamborghini, global luxury sportscar sales will not be experiencing peak sales before 2014. Luxury sportscar sales peaked in the year 2007 when a total of 35,000 units were sold globally. Later, due to global economic downturn, luxury sportscar sales came down to 20,000 units globally. Last year, in 2011, sales did revive as they stood at 26,000 units, but according to Mr Winkelmann, 2007 figures will not be achieved before 2014.
Mr Winkelmann said, “It is up but still far away from where it used to be in 2007. From 35,000 against 26,000 is a huge difference and we have more competitors in the market. Without the euro crisis, I would have said by 2013 we would have been back at the level of 2007. Now, I don’t see if before 2014. It depends on how alarming the eurozone is affected.”
For now, the biggest market for Lamborghini is the US followed by China, UK, Germany, Italy and Middle East. Speaking about their strategy in Middle East, Mr Winkelmann said, “In comparison to the rest of the world, there is a higher penetration rate than average, so when you have a new product like a V12 you have an exploding market and this is the reason why the Middle East had growth from 2010 to 2011 of more than 80 percent. We will grow at least another 50 percent this year. We could do much more… We have already increased our production rate twice since starting production in summer last year, so this is a good sign for us. For sure we want to sell more than last year as we have the full Aventador, which was in the ramp up phase last year. The Galliano is also doing very well, because in 2011 it sold more. The crisis shows we had a good year, but we are not disclosing numbers as we are very conservative.”