Mahindra 2 Wheeler Rodeo RZ pan India launch in August: July 2012 scooter sales of 10,051 units
Mahindra Group is confident of their growth in the two-wheeler industry and is targeting revenues of Rs.20,000 crore from this business by the year 2020. Mahindra 2 Wheeler takes centre stage this month as they nationally launch their new 125cc Rodeo RZ. After receiving tremendous response to the recently launched Duro DZ, Mahindra hopes they will receive equal recognition with the more powerful and stylish Rodeo RZ which is being projected as the best scooter for Indian road conditions.
Rodeo RZ is seen with enhanced technology which was developed at the company’s newly set up R&D Centre where special attention was paid to demands of Indian consumers and conditions of Indian roads. Rodeo RZ will be fitted with new Z Series engine and an advanced DCDI system that translates to better mileage.
The two wheeler is fitted with a fully loaded digital dashboard, acceleration timer, over speed alarm, side stand safety alarm and anti theft key. It even possesses a mobile charger which is what younger and more adventurous customers will value. The vehicle is being projected as a family scooter and the company is looking forward to increased sales in this segment.
News release: Mahindra 2 Wheelers’ new, stylish, fully loaded Rodeo RZ scooter to be launched nationally this month.
YTD Sales at 40,539 units.
Mahindra Two Wheelers Ltd (MTWL), a part of the US $ 15.4 billion Mahindra Group, continued to build its presence in the two wheeler segment.
Riding on the success of the recently launched Duro DZ, the company is nationally rolling out its next new scooter – the powerful, stylish, fully loaded Rodeo RZ this month. The eagerly awaited Rodeo RZ received rave reviews from leading auto experts across the country. Some have even stated that it is the `best’ scooter on Indian roads. They seem thrilled by the performance and the unique, modern features on this scooter.
Mahindra Two Wheelers has significantly enhanced its technological capabilities to introduce high performance two wheelers. Testimony to which is their new, advanced, state-of-the-art R&D centre that was recently set up. With cutting-edge R&D capabilities, and an intimate understanding of Indian consumers, the company intends to deliver strong consumer-relevant innovations in each of their products.
The company’s cumulative scooter sales from April to July 2012 stood at 40,539 units. Sales in July 2012 were 10,051 units.
“Our new scooter, the Rodeo RZ, is a truly exciting product. It comes with the new, proven Z-Series engine with advanced DCDI system, that ensures not just superior 125cc power, but also great mileage. It’s specially designed for today’s modern lifestyle, with unique features like the fully-loaded digital dashboard that has an odometer, acceleration timer, over speed alarm, side stand safety alarm, anti-theft key and even a mobile charger. Young, modern couples would love riding this zippy, stylish scooter because it will enable them to do so much more with their lives.” says Mr. Viren Popli, Senior V.P. Marketing, Sales and Customer Care, Mahindra Two Wheelers.
The cumulative sales for the company have crossed a landmark figure of four lakh units.
Mahindra 2 Wheelers’ range of powerful 125cc scooters cater to distinct consumer segments. The Mahindra Duro DZ is positioned as a `ROMBA SOLID’, family scooter. The new Mahindra Rodeo RZ with its very innovative, contemporary features is sure to enthuse young, modern couples. The Flyte is the Indian woman’s two-wheeler of choice.