Mahindra Two Wheelers Limited has seen spectacular sales during the period April to August 2012. During this five month period the company has sold a total of 50,567 two wheelers while only taking the month of August 2012 into account this figure stood at 10,028 units.
These sales come at a time when there is more preference being shown to two wheelers in the country following rising fuel costs and high interest rates which are turning buyers away from four wheeler showrooms and into those of two wheelers. Mahindra Two Wheelers has also set up a new state of the art R&D facility in Pune. It is from here that they will be developing their new Z Series engine with advanced DCDI technology. The 125cc engine will be efficient where mileage is concerned and will be seen in two of Mahindra products which were recently launched – Rodeo RZ and Duro DZ.
Mahindra 2 Wheelers 125cc scooters is specially suited to lady riders, college students and is even apt for family transport due to its innovative style, state of the art features and economics where fuel efficiency is concerned.
Read the news release below for more information.
Auto News Release
Mahindra 2 Wheelers’ YTD sales stand at 50,567 units
Company’s full range of scooters with new, advanced Z-Series engine, now available nationally
Mumbai, September 03, 2012: Mahindra Two Wheelers Ltd (MTWL), a part of the USD 15.4 billion Mahindra Group, continued to build its presence in the two wheeler segment.
The company’s cumulative scooter sales from April to August 2012 stood at 50,567 units. Sales in August 2012 were 10,028 units. The cumulative sales for the company have crossed the landmark figure of four lakh units.
With the establishment of its new state-of-the-art R&D centre in Pune, Mahindra Two Wheelers has significantly enhanced its technological capabilities to enable it to introduce high performance two wheelers. For its scooter range, the R&D centre developed the unique Z-series engine, with advanced DCDI technology, that delivers the power of a 125 cc engine whilst offering great on-road mileage. The Z-Series engine has been incorporated in both of the company’s new products, the Rodeo RZ and the Duro DZ. These two recently launched products have received rave reviews from leading auto experts across the country.
“With cutting-edge R&D capabilities, and an intimate understanding of Indian consumers, we intend to deliver strong consumer-relevant innovations in each of our products. We now have a full portfolio of scooters with the new, advanced Z-Series engine. Both the ROMBA SOLID Duro DZ and the recently launched zippy, stylish, fully loaded Rodeo RZ will excite customers with their powerful engines and superior on-road mileage.” said Viren Popli, Executive Vice President, Marketing, Sales and Customer Care, Mahindra Two Wheelers.
Mahindra 2 Wheelers’ range of powerful 125cc scooters cater to distinct consumer segments. The Mahindra Duro DZ is positioned as a `ROMBA SOLID’, family scooter. The new Mahindra Rodeo RZ with its very innovative, contemporary features is ideal for young, modern couples, while the Flyte is the Indian woman’s two-wheeler of choice.