During the past month, Mahindra sold a total of 39,255 units in the auto sector. Domestic sales accounted for 36,261 units during November 2013 as against sales of 46,755 units in November 2012, while exports stood at 2,994 units during past month as against 1,388 units in November 2012. Passenger vehicle sales in the past month, which included UVs and Verito totaled 16,771 units as against 24,604 units in November 2012, while four wheeler commercial vehicles totaled 13,186 units and 3 wheelers totaled 5,861 units.
Speaking on the monthly performance, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “Post the festive season month of October, the auto industry has turned to further de-growth and continues to remain subdued. Unless some concrete measures are provided for its revival, we do not foresee any immediate turnaround. Factors such as increase in input costs and the depreciating rupee have not helped in any way. At Mahindra, we continue to focus on operational excellence to augment our overall performance and remain cautiously optimistic of the situation”.
Mahindra Tractors on the other hand, saw a marked increase in sales during the month of November 2013 due to favorable monsoons and the company registered a 13% increase, with 22,343 units sold. This was against 19,757 units sold in November 2012 while exports during the month stood at 776 units. Cumulative sales during FY13-14 saw a 24% increase in domestic sales but 10% decrease in exports.
Speaking on the sector’s monthly performance, Rajesh Jejurikar, Chief Executive, Tractor and Farm Mechanization, Mahindra & Mahindra Ltd. said “Following the festive season, we are happy to keep up our sales momentum with a growth of 13% in November 2013. On the back of a good monsoon, we expect the robust demand for tractors to continue during the remaining months of this financial year.”
Their two wheeler sales too registered a marked increase. Compared to Nov 2012, when the company sold 10,082 units, this time they sold 24,245 units, an increase of 126%. Viren Popli, Executive Vice President, Mahindra Two Wheelers said, “We continue to sustain growth momentum from the festive season into November thanks to rising demand for the innovative Mahindra Centuro. We are focused on expanding the reach of our sales and service network to ensure great customer satisfaction which we believe is the only way to expanding market share. We have gone from 600 to almost 1000 service points nationally since launch of Centuro in July”.
