Mahindra XUV500, Scorpio, Marazzo subscription launch – Prices and Plans

Mahindra has launched subscription plans on their cars in association with Revv.

Mahindra has now introduced a subscription-based initiative in partnership with Revv for retail customers. With it, buyers have the choice of a flexible ownership approach for Mahindra passenger vehicles. In a nutshell, you use a new vehicle without having to buy or own one.

Mahindra subscription plan is available for KUV100, XUV500, XUV300, Scorpio, TUV300, Marazzo and Alturas G4. Plans range for a period of 1 to 4 years in case of a new car.

The subscription price starts at Rs. 19,720 per month for KUV100 NXT inclusive of insurance and routine maintenance charges in the city of Bangalore. This price changes depending on which city you use the subscription plan in.

Mahindra car subscription plans.
Prices include Maintenance and Insurance. GST not included.

Mahindra’s subscription plan will address needs of working professionals and SMEs and is being introduced across 8 Indian cities – Delhi (NCR), Mumbai, Pune, Bangalore, Hyderabad, Kolkata, Chandigarh, Ahmedabad in the first phase.

With the market changing rapidly, a world of convenience is the first order of things. The automobile industry is now rapidly venturing into subscription based modules alongside traditional sales approaches.

Veejay Ram Nakra, Chief of Sales and Marketing, Automotive Division, Mahindra & Mahindra Ltd., “We are delighted to introduce an all new subscription model for retail customers of our personal vehicles. With this flexible, highly affordable offering, we hope to help our customers fulfil their aspiration of driving their desired vehicles without necessarily owning them. This in turn will also attract a whole new set of customers to brand Mahindra. It also aligns with our larger vision of transforming the face of mobility in India.”

Those eligible for the subscription plan are required to pay a refundable deposit based on the model chosen, and usage period selected. A vehicle will then be to be delivered in a month’s time. While awaiting delivery, first month fees will need to be paid in advance.

When minimum subscription period concludes, the vehicle can be returned, or it can be bought from the company at a pre-determined charge. Mahindra aims to increase car sales with the launch of these subscription plans in India.