A new study has revealed that car makers in India are very active on Facebook. In depth analysis revealed that Mahindra has the most followers while Tata leaded the table where reply time was concerned. Audi topped the chart as far as overall points were concered, followed by Tata and BMW.
In recent years, there is no dearth for choice of vehicles where the Indian consumer is concerned. Brands both Indian and foreign have flourished in the country, offering cars from the lowly 1.5 lakh Tata Nano to the super luxurious Audi R8 in a Rs.1.5 crore category, leaving the Indian automobile buyer spoilt for choices.
Showrooms are no longer cubbyholes displaying a minuscule range of vehicles, but state of the art display areas spanning many thousand square feet of area and displaying vehicles in the most innovative ways possible. Top car brands in the country are using Facebook to attract customers and fans. Tata Motors along with German automakers Audi have a long list of fans while Toyota and Chevrolet fans are yet to reach noteworthy figures.
Unimetric is a social media benchmarking company which has conducted an in-depth study into ways in which 16 car manufacturers are using Facebook in India to market and sell their products while in the process attracting a host of fans. Tata Motors have 91 lakh fans along with M&M and Maruti Suzuki. German brands such as BMW, Audi, Mercedes Benz and Volkswagen have yet to make their mark and have a total of 39 lakh fans between them. Fans are found to be in the younger category less than 21 years of age. For detailed analysis, scroll down.