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Mahindra First Choice used car dealership network reaches 400, plans 500 by FY15

mahindra first choice 400 dealer

Multibrand certified used car company Mahindra First Choice Wheels Limited (MFCWL) has opened its 400th store in the country. This outlet at Dwarka, Delhi NCR is the company’s 34th dealership in Delhi NCR and the 137th in North India.

Mahindra First Choice Wheels Limited is keen to close FY15 with 500 outlets and is well on its way to achieving this aim with the 400th store opened in Delhi. Spread over an area of 10,000 sq ft, M/s Car Choice II is situated at Plot no. 3 & 4, Sector-7, Near Gokul Garden, Dwarka.

mahindra first choice 400 dealer

Rajeev Dubey, President After-Market & Member of the GEB, Mahindra & Mahindra Ltd., Dr. Nagendra Palle, CEO, Mahindra First Choice Wheels, Yatin Chadha, Sr. VP , Franchise operations, MFCWL, Tarun Nagar, National Head, Franchise Operations, MFCWL alongwith Sanjay Duggal, MD, Car Choice II at the inauguration of its 400th outlet in India at Dwarka

It was opened at the hands of Rajeev Dubey, President -Group HR, Corporate Services & After-Market, Member of the Group Executive Board at M&M while Dr. Nagendra Palle, CEO, Mahindra First Choice Wheels and Sanjay Duggal, MD of Car Choice II was also present at the function.

Mahindra First Choice Wheels, a well established brand in the country offers buyer with a host of services which not only includes purchase and sale of multi brand certified used cars but also includes car financing, insurance, fitment of car accessories and assistance to buyers and sellers with all necessary paperwork and documentation involved in the sales or purchase of a used car.

With rising consumer confidences where purchases of used cars are concerned, MFCWL has seen a sea change, creating a well defined value chain and strong franchisee network to deliver quality products to customers. Plans for the future include 500 outlets by the close of next year with sales to the tune of 1.5 lakh units and to 1000 units over the next three years. Close attention is paid to each car which goes through 118 point check by trained engineers. Warranty products include WARRANTYFIRST, CERTIFIRST and CERTIFIRST+ along with 24×7 roadside assistance across the country.


About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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