With addition of these 50 engineers, Mahindra North American Technical Centre (MNATC) facility wishes to take total strength upto 200 in the next few years. Richard Hass has been taken on as Head of Engineering Design at M&M. He has 34 years of experience and was earlier with Ford Motor Co and Tesla and is among 50 engineers from Detroit to join M&M. The other engineers have all gained years of experience working with Chrysler, GM, Ford, Dodge, Jeep, Nissan and Tesla.
M&M is currently working on launch of two new MPVs to include the new generation Xylo and new Quanto. Both these models are slated for launch by 2017 and the team of 50 engineers from Detroit will add their expertise in ensuring that these models are a success. MNATC also plans a new global SUV and global pick-up truck to make their entry into the sector sometime between 2017 and 2019.
Though cost of employing an engineer from the US works out to much more than one employed in India, it is in terms of capability that these 50 engineers have an edge and will be equivalent to 500 engineers employed from within the country. The company will be sending 20 persons to Troy for a period of 2-6 months to train alongside these engineers before they return to India to work on the project.
This decision to employ 50 engineers from Detroit comes at a time when M&M is facing some tough competition from other UV makers. The success of Renault Duster, Nissan Terrano and Ford EcoSport has managed to push M&M market share down from 55.59% in FY 12 to 41.72% in FY13 which is further threatened with newcomers like Maruti, Hyundai and Honda all entering the UV arena.
via Economic Times