While M&M remained in the lead in April and May 2015, it was in June and July that the company was overtaken by Honda Cars India. During June and July 2015, Honda Cars reported sales to the tune of 18,380 and 18,606 respectively as against M&M sales of 15,880 and 14,556.
Honda Cars India reported 18.44 percent increase in domestic sales. Sales during July 2015 stood at 18,606 units as against 15,709 units sold in July 2014. During the past month, Honda Cars sold 1,122 units of Brio, 6,676 units of the Jazz hatchback along with 4,589 units of Amaze, 909 units of Mobilio MPV and 5,180 units of the City sedan. Of the Honda CRV sports utility vehicle, sales of 130 units were recorded during the past month while 614 units comprised the company’s total exports.
Confident of doing well in all segments in the months ahead, Honda Cars India still sees M&M in the lead by 3,732 units where cumulative sales are concerned. M&M Farm Equipment Sector however noted a dip in demand from 16,379 units sold in July 2014 to 14,273 units in July 2015, a decline of 13%. Total tractor sales in July 2015 stood at 15,460 units down from 17,407 units sold in July 2014 though exports registered a 15% increase.
While Honda models City and Jazz are in demand, M&M looks forward to launch of the U301/TUV300 and S101 sports utility vehicle which are launching ahead of the festive season in India. These upcoming launches, coupled with good monsoon and reduced fuel prices should steer the company towards better sales in the months ahead.