The Mahindra Imperio premium pickup truck has been launched today at INR 6.25 lakh (ex-showroom, Thane). The truck is essentially a heavily revamped version of the Genio mid-premium LCV, which has now been discontinued in India. Mahindra also revealed that the Imperio is exclusively for the domestic market as of now and there are no export plans. For export markets, Mahindra will continue with the Genio.
Built at an investment of INR 70 crore, annual production capacity stands at 20,000 units. New Mahindra Imperio differentiates itself from the donor model by means of a completely new front fascia which is characterized by aggressive toothed front grille with silver accents and honey comb meshing, wraparound rectangular headlamps, and sporty bumpers with flared edges and prominent fog light provisions.
The profile and rear fascia are pretty identical to those of the Genio. The interior design has been carried over from the Genio/Xylo as well. The familiar steering wheel, white instrument dials and curvy centre console can be categorized as car-like by Indian pickup truck standards.
The Mahindra Imperio is available in four trims and can be had in both single and double cab avatars. The higher variants offer AC, power windows, 2DIN music system, engine immobilizer, two drive modes (Power and ECO), temematics compatibility, power windows, keyless entry, illuminated keyring, bucket seats, etc.
Power is courtesy of the same 2.5-litre diesel engine which also does duty on the Genio. Mated to a 5-speed manual transmission which drives the rear wheels, the engine is tuned to deliver 75 bhp and 220 Nm of torque. It has a top speed of 120 kmph and delivers a claimed fuel efficiency of 13.55 kmpl. With a payloda capacity of 1240 kg, and a ground clearance of 211 mm, the 16 inch tubeless tyres offer smooth ride and handling.
Mahindra Imperio – Prices
Single Cab BSIII
Mahindra Imperio SC – INR 6.25 lakh
Mahindra Imperio SC VX – INR 6.60 lakh
Single Cab BSIV
SC – INR 6.40 lakh
SC VX – 6.75 lakh
Double Cab BSIII
DC – INR 6.60 lakh
DC VX – INR 7.12 lakh
Double Cab BSIV
DC – INR 6.75 lakh
C VX – 7.27 lakh
[Note: All BSIII prices are ex-showroom, Thane and all BSIV prices are ex-showroom, Mumbai.]