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Mahindra Imperio pickup truck short movie explaining advantages

mahindra imperio movie
 

Mahindra Imperio, positioned as a premium pickup truck launches at a starting price of INR 6.25 lakhs going upto INR 7.27 lakhs for the top end VX variant.

Positioned at the top of Mahindra sub 3.5 tonne range, the Mahindra Imperio pickup truck is offered in Single Cab and Double Cab variants, compliant with BSIII and BSIV emission norms. Essentially a revamped version of the Genio mid premium LCV that is no longer on sale in the country, the Mahindra Imperio pickup truck is launched exclusively for sale within the country while exports are not planned as on date.

Mahindra Imperio front is completely revamped with a toothed front grille and silver accents besides a honeycomb mesh. Its façade is dominated by wraparound rectangular headlamps, sporty bumper design and distinguishing looking fog lamps.

Below is a five minute video form Mahindra, explaining how effective is their new pick-up truck and who is their target customer.

Mahindra Imperio interiors are borrowed from the Genio / Xylo – with similar three spoke steering wheel design, instrument dials in white along with a curved central console. Top end variant sports AC, power windows, engine immobilizer and keyless entry besides bucket seats, 2 DIN music system and illuminated keychain.

Also Read – Mahindra Imperio Price, Details, Specs, Features

Mahindra Imperio developed to cater to the demands of small and medium businesses has a payload capacity of 1,240 kgs and sits on 16” tubeless tyres. It is powered by a 2.5 liter diesel engine offering 75 bhp power and 220 Nm torque mated to a 5 speed manual transmission. Top speed stands at 120 kmph while fuel efficiency according to ARAI is pegged at 13.55 kmpl.

Mahindra Imperio is being produced from the company plant in Chakan near Pune and will be available in three metallic colors of Lava Red, Verve Blue and Arctic White. Mahindra Imperio will compete with the likes of Isuzu D-Max in India.

Mahindra Imperio – Photos

 

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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