Mahindra Imperio premium pickup to launch in January 2016
Mahindra has finally broken silence over the upcoming pickup truck which was hitherto billed by the media as a heavily facelifted Genio. Called the Mahindra Imperio, the pickup will be positioned as a premium product and the company has confirmed that it will be launched in January 2016.
Touted to be an upmarket alternative to the Genio which itself is positioned above the Bolero pickup, the Imperio’s role will be that of consolidation of the segment. Mahindra leads the LCV (sub-3.5 tonne load) market with an impressive market share of 53% (YTD November 2015).
Focusing on style, performance and driving comfort, the Mahindra Imperio is claimed to be suitable for small and medium enterprises. In other words it targets self driving entrepreneurs, so one can expect features like power steering, AC, audio system, ABS and even airbags to be on board.
Going by the leaked spyshots, the Imperio is indeed a heavily upgraded version of the Genio with a new front fascia. New headlamps, silver grille ornaments, prominent foglamp housings and secondary airdam with square meshing make for an upmarket look. The profile is pretty much similar to that of the Genio. We expect the new front fascia to be carried over to the upcoming Quanto facelift. The interior is expected to be car-like.
Powertrain details are not released yet but the existing 75 hp 2.5-litre diesel engine is likely to continue untouched, paired with a 5-speed MT. Export-spec variants could receive the 120 hp 2.2-litre mHawk diesel unit with 5-speed MT and 4×4 system.
The Mahindra Imperio pickup would be pitted against the Isuzu D-Max.