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Mahindra KUV100 demand results in production increase

 
mahindra KUV100 demand

Mahindra aims to sell over 7,000 units of KUV100 from April 2016, once the car is launched across India.

Launched in India, Mahindra has positioned KUV100 below its TUV300 as a micro SUV and a lowest priced utility vehicle. Set to see sales to the tune of 80,000 to 90,000 units per annum (over 7,000 per month), M&M has announced exports of the KUV00 from April this year while the company has increased production from their Chakan plant by 5,000 units per month in order to meet the high demand for KUV100.

Mahindra KUV100 receives mFalcon engines to include a 1.2 liter G80 petrol engine offering 82 bhp power and 115 Nm torque and a 1.2 liter D75 diesel engine capable of 77 bhp power and 190 Nm torque. Each of these engines are mated to a 5 speed manual transmission while according to ARAI fuel efficiency will stand at 18.15 kmpl and 25.23 kmpl respectively.

Mahindra KUV100 Pictures

Mahindra KUV100 is manufactured at the company’s plant in Chakan near Pune.

M&M has invested around INR 1,200 crore in the KUV100 project, which has been built with 85% localization with only certain components imported. This has allowed the company to keep price affordable with the Mahindra KUV100 priced from INR 4.42 lakh to INR 6.76 lakh. To boost sales, the company has even offered sales of the new KUV100 over the e-commerce site Flipkart besides the company’s e-commerce portal M2ALL.com.

Also Read – Mahindra KUV100 Review

Mahindra KUV100, essentially a hatchback styled to look like an SUV, wishes to draw the attention of buyers who would otherwise have opted for vehicles like the Maruti Swift, or Hyundai Grand i10. Its launch in the petrol segment with fuel efficient engine is another attraction specially considering the flak diesel engine vehicles are drawing where pollution is concerned.

Mahindra KUV100 – Photos

via autocarpro

 

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

Email - pearl@rushlane.com