Much awaited Mahindra KUV100 compact SUV was launched today in India. Priced from INR 4.42 lakh for the petrol variant and INR 5.22 lakh for the diesel variant, a total of 14 trims are on offer with the KUV100, 7 with petrol and 7 with diesel. These are K2, K2+, K4, K4+, K6, K6+ and K8.
Offered in a choice of 2+3 and 3+3 seating option, Mahindra KUV100 is loaded with technology and safety features. For the first time in this price bracket, a manufacturer has launched a car with ABS as standard. Apart from this, Mahindra KUV100 also gets dual front airbags, engine immobilizer, ISOFIX child mount seats, auto hazard lights on panic braking and dual rear fog lamps.
Features on offer include LED DRL, stylish exterior to impress the younger generation of buyers, dual tone muscular bumper, stylish alloys, roof rails, wheel arch and door cladding for sporty look, and tall body. On the inside, you have dual tone dashboard with sporty steering wheel, flat floor, arm rests for both rows, and 243 liters boot space expandable to 473 liters.
An SUV at heart, Mahindra KUV100 front suspension travel is set at 150 mm while rear suspension travel is at 200 mm. This gives you a comfortable ride while off-roading or going over uneven surfaces.
Speaking about the Mahindra KUV100 TVC, it features the car’s brand ambassador – Varun Dhawan. Directed by Bollywood’s famous director – Zoya Akhtar, the theme of the TVC revolves around friends, long drive, holidays, etc. This has been done so as to connect the car with the needs of younger generation buyers today.
You can watch the TVC below.