Mahindra M2ALL.com is owned by Mahindra e-Market Private Limited, a 100 percent subsidiary of Mahindra and Mahindra Ltd. The project has been developed under the guidance of Mahindra Group Chief Financial Officer (CFO) VS Parthasarathy who has also been named as the Chairman, with Vijay S Mahanjan at the head. The project has also seen involvement of 10 persons while some more are expected to join the venture in due course.
Through this new digital platform, the entire gamut of products and services of Mahindra Group will be on offer which will be presented to buyers in a timely, cost effective and reliable manner. The venture is expected to take sales forward and help the company in effectively managing its distribution network. The new e-marketplace has been formally launched on Monday and has already commenced taking in bookings for the recently launched Mahindra TUV300 compact SUV.
Visitors to the Mahindra M2ALL.com online portal have access to over 400 Mahindra products and services and can order 40 of these as on date. They can book a Mahindra house, two or four wheeler or Mahindra generator on this website while Mahindra First Choice, dealing in the sale of used and second hand vehicle has also come on board.
All products booked online will be delivered through the company’s existing channel of dealers, distributors and logistics teams.