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Mahindra launches – A one stop online shop for booking and servicing

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Mahindra Group forays into the e-commerce space with offering sales of four and two wheelers, real estate and power solutions.

Mahindra is owned by Mahindra e-Market Private Limited, a 100 percent subsidiary of Mahindra and Mahindra Ltd. The project has been developed under the guidance of Mahindra Group Chief Financial Officer (CFO) VS Parthasarathy who has also been named as the Chairman, with Vijay S Mahanjan at the head. The project has also seen involvement of 10 persons while some more are expected to join the venture in due course.

Through this new digital platform, the entire gamut of products and services of Mahindra Group will be on offer which will be presented to buyers in a timely, cost effective and reliable manner. The venture is expected to take sales forward and help the company in effectively managing its distribution network. The new e-marketplace has been formally launched on Monday and has already commenced taking in bookings for the recently launched Mahindra TUV300 compact SUV.

Mahindra TUV300 Global Launch

L to R Mr.Anand Mahindra, Chairman and Managing Director, Mahindra & Mahindra Ltd and Dr.Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd at the launch of Mahindra’s True Blue SUV – TUV300. The TUV300 can now be booked online at

Visitors to the Mahindra online portal have access to over 400 Mahindra products and services and can order 40 of these as on date. They can book a Mahindra house, two or four wheeler or Mahindra generator on this website while Mahindra First Choice, dealing in the sale of used and second hand vehicle has also come on board.

All products booked online will be delivered through the company’s existing channel of dealers, distributors and logistics teams.


About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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