Commercial Vehicles Mahindra CVs Tata Motors Tata Motors

Mahindra extends lead over Tata Motors in Small Commercial Vehicle segment

 
Mahindra Imperio small commercial vehicle segment

Mahindra’s strength in pickups in the 2-3.5 tonne category proved to be the game-changing difference.

Mahindra not only outsold Tata Motors in the shrinking Small Commercial Vehicle segment but also extended its market share lead over its nemesis. Taking into account the load carrying SCV segment, Mahindra has a market share of 52% as against Tata’s 37%.

After including passenger carrying variants of the mini trucks, the market shares of Mahindra and Tata stand at 49% and 41% respectively. There are two categories in the SCV market – the sub-2 tonne category and 2-3.5 tonne category. Tata Motors controls the sub-2 tonne category where its Ace family of mini trucks enjoy a market share of over 70%.

Tata Super Ace Mint at 2016 Bangkok Motor Show

The sub-2 tonne category is still dominated by the Tata Ace family but it’s under pressure from Mahindra Jeeto of late.

However, in the 2-3.5 tonne category, Mahindra’s pickups have a market share of nearly 70%. Lack of matching products in this category is Tata Motors’ primary disadvantage. The past few years witnessed a large scale migration from sub-2 tonne to the upper segment and India’s largest automaker simply handed over the SCV segment leadership to Mahindra which has the Bolero Pickup, Genio (now replaced by the Imperio) and the new Big Bolero Pickup.

Mahindra Jeeto (16) torqoise

Mahindra is planning to focus on rural areas to consolidate its SCV business.

Also read – Mahindra TUV300 100 bhp variant launching soon

Moving forward, both companies are planning to consolidate their operations in the sub-segments they are strong in. While Tata is looking to address the niche segments within the SCV category, Mahindra plans to penetrate deeper into rural areas.

Mahindra Imperio accessorised – Photos

Via – Economictimes.Indiatimes.com

 

About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

Email - nithyanandh@rushlane.com