Targeting the young and spirited, Mahindra ‘Live Young, Live Free’ advertisement campaign was first launched back in 2012. Beautifully depicting the spirit of freedom and adventure, Mahindra’s TVC has now become an anthem, a way of life for their customers, says Mahindra. Now a little over 4 years later, Mahindra is back with the second version of the same ad campaign.
Live Young, Live Free campaign is conceived and created by Interface Communications. The ads showcase Mahindra’s leadership in the SUV segment. The advertisement depicts Mahindra portfolio such as the XUV500, Scorpio, Thar, Bolero, Quanto, Nuvosport, KUV100.
What started as a song, became an anthem. What started as an ad, became a way of life. Here’s our new ‘Live Young, Live Free’ TV Ad sequel. pic.twitter.com/YnPWuaOcJH
— Mahindra Adventure (@MahindraAdvntr) January 16, 2017
Over the years, Mahindra has built a strong and varied portfolio of SUVs and MUVs, besides off-roaders which have all proved to be powerful and sturdy adventure vehicles which is well depicted in this effervescent advertisement campaign which clearly states that Mahindra should be your choice when it comes to an adventure vehicle.
Speakers should be turned up to full volume to experience the thrill, hear the ecstasy and feel the freedom and spirit of adventure of this advertisement depicting Mahindra SUVs as they target the youth and showcase Mahindra vehicles being more appealing to the younger generation. Watch the videos below, TVC 1 and TVC 2.