Mahindra M-Plus customer-centric initiative will run through 2-8 March, 2015 at over 450 Mahindra authorized workshops. Customers can avail of an exhaustive 75-point check on each vehicle free of cost, and also have the opportunity to avail of discounts on spare parts and labour, and win prizes through Mahindra M-Plus.
Sanjoy Gupta, Vice President – Customer Care, Automotive Sector, Mahindra and Mahindra says the company has always endeavoured to provide customers with best-in-class service experience. Mahindra M-Plus Mega service camp strengthens that focus and helps understand requirements and connect with them better. Customers can drive to their nearest authorised workshops or register their appointments on Mahindra With You Hamesha 24×7.
Mahindra First Choice Wheels Ltd. (MFCWL) this month expanded its presence in North India by inaugurating two dealerships, Guru Kripa Motors and Auto Rehman in Delhi NCR. Its North India network now includes 157 dealerships, and the number caross India is 474 outlets. Yatin Chadha, Senior Vice President — Retail Business, Mahindra First Choice Wheels Ltd says Delhi NCR is a strategic market for Mahindra First Choice Wheels, and the recent associations helps popularise the MFCWL brand further. To enhance the used car ecosystem, MFCWL is enhancing and leveraging is physical and online presence to offer ‘Brick and Click’ synergy interface through its rapidly growing franchisee network across India.
M. Rehman, Dealer Principle, Auto Rehman is delighted with the association with MFCWL, which is well poised to tap into the exponential growth in this market. MFCWL network in Delhi NCR is currently at 33 dealerships, and will be expanded to 40 outlets by 2015 end. Key focus areas include Karol Bagh, Mayur Vihar, Sohna Road, Greater Noida, etc. An enhanced consumer experience is offered through ‘Highline’ stores for selling high-end multi-brand used cars.
MFCWL CAGR stands at 35 pct by volumes over the last 5 years. Cumulative retail footprint under the Mahindra First Choice brand has surpassed f 8.5 lakh sq feet. In the online auction space, it has sold more than 1.5 lakh vehicles through the ‘eDiig’ auction platform’. Other mahindra products supporting used car space are Indian Blue Book (IBB), and its car evaluation platform Autoinspekt.