Mahindra Maxximo mini truck, 5 years and counting
To celebrate Maxximo 5th anniversary, Mahindra is offering customer centric initiatives to customers. They include 3 years or 1 lakh km warranty (whichever is earlier) on Maxximo Plus engine and ‘Promise of Same Day Service’ across workshops for Maxximo owners.
Launched in 2010, the Mahindra LCV was over time rechristened Maxximo Plus, and is available with product warranty of 2 years or 60,000 km (whichever is earlier). The offer for 3 years or 1 lakh km warranty on Maxximo Plus engine is valid for vehicles purchased after March 1, 2015.
Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra and Mahindra Ltd. says Mahindra believes in customer centric class leading offerings. In 5 years of business, over 2.4 lakh units have been sold. By launching Maxximo Plus, Mahindra created an enhanced value proposition for customers through Fuel Smart technology. Going forward, Mahindra continues to partner customers to progress in life. 5th anniversary celebration initiatives are in sync with this line of thought.
In February 2015, Mahindra 4-wheelers Commercial (Passenger and Load) segment sales was reported at 11928 units (PY 14701), equating to 18.86 pct sales decline. Segment sales comprises of Maxximo, Gio, Genio and Bolero pick up. In January 2015, segment sales stood at 12919 units (PY
15100 units) equating to 14.43 pct sales decline. YTD February FY15 segment sales is reported at 144678 units (PY 159938 units) equating to 9.5 pct sales decline.