It was only the Bolero, XUV300, XUV500, KUV100 and Scorpio that contributed to some sales figures in the past month – Other Mahindra cars posted 0 sales
Mahindra announced auto sales performance for the month of May 2020 wherein it was noted that the company suffered de-growth to the extent of 81 percent. Total sales stood at 3,745 units in May 2020, down from 19,541 units sold in May 2019.
In the Passenger Vehicles segment which includes UVs, Cars and Vans, it was seen that the Bolero noted the most sales of 1,715 units in the past month to, 1715 units but still suffered a de-growth of 71 percent as compared to 5,947 units sold in May 2019.
Mahindra XUV300 sales dipped 75 percent to 1,257 units in May 2020 while the company had sold 3,476 units of this model in the same month of the previous year. Mahindra Scorpio sales dipped 79 percent to 713 units, down from 3,476 units sold in May 2019 and these were the only three real contributors to total sales.
Mahindra May 2020 Sales
Mahindra KUV100 suffered a 91 percent de-growth to 24 units, down from 261 units sold in May 2019. Sales of the XUV500 also received a setback of 97 percent to 36 units, as against 1,195 units sold in May 2019.
Mahindra has also been offering discounts and benefits on their cars. Speaking about discounts, Alturas G4 is currently being offered at a discount of upto Rs.3.05 lakhs. In spite of this, Alturas failed to attract the attention of any buyers with the model reporting zero sales last month down from 209 units sold in May 2019.
The benefits on the Alturas G4 included a cash discount of Rs.2.40 lakhs and exchange bonus of Rs.50,000. There were also attractive deals on other models such as the Scorpio, XUV500, XUV300, KUV100 NXT, and Bolero. TUV300 sales also failed to take off in the past month down from 1,393 units sold in May 2019.
The lockdown norms have seen the company face many challenges and even as on date only 70 percent of Mahindra dealers and sales outlets have opened in the green and orange zones across the country. With the company’s auto sales coming from both rural and urban segments, Mahindra expects to see some revival in the months ahead specially from rural areas.
There have been predictions of normal rainfall while rabi and kharif crops have also seen positive results which could steer buyers back into showrooms. Demand in urban areas could take some time to get back to normal due to job losses and several other constraints being faced in view of the COVID-19 pandemic.