Mahindra Two Wheelers last year acquired Jawa and BSA motorcycle brands. The company has revealed that within two years, they will launch the first motorcycles under these brands. This means we can expect something from the company under the BSA brand name next year, in 2018.
Teasing the launch, is no other than the Group Chairman, Mr Anand Mahindra. Here is what he has tweeted to Santa this Christmas – “We’re sorry you’ve missed out on your favourite ride for all these years, Santa…We’re working on getting it back for you…A shiny new one, but with all the character of your old steed…”
We’re sorry you’ve missed out on your favourite ride for all these years, Santa…We’re working on getting it back for you…A shiny new one, but with all the character of your old steed… pic.twitter.com/lgj0C7staC
— anand mahindra (@anandmahindra) December 25, 2017
We are sure that there are many who are waiting for the renewed BSA motorcycle from Mahindra. It is not clear as to what it will be. Could it be something built on the Mojo platform? Why not, Mahindra has stated earlier that they will build new motorcycles on the Mojo platform.
Putting imagination on paper, digital artists at Jakusa Design have created a render of a Mojo based BSA motorcycle. By just giving a makeover to the headlight, handlebar, fuel tank and the seat, Mahindra Mojo has been changed into a retro classic from the yester years. Keeping the other vital components intact, this is a very potent classic machine.
Sadly, due to branding issues, Mahindra will not be launching BSA motorcycles in India (we already have a BSA two wheeler brand in India, thus the renewed BSA motorcycles will be sold under a different brand name). Apart from BSA, Mahindra is also going to bring the JAWA brand to India and that will happen within 1 year from now.
Mahindra will be producing JAWA branded motorcycles from the company’s Pithampur plant. Mahindra will not be selling these bikes under its own badge but will have a separate badging. Jawa will be sold under license by Mahindra both in India and in neighboring countries such as Sri Lanka. Mahindra expects the brand to be well received specially considering its host of aficionados in the country.
Jawa Motorcycles was founded in 1929 in Czechoslovakia and the bikes were introduced in Indian in 1950. In India, Ideal Jawa India Limited, Mysore started production in early 1960s while production came to a stand still in 1996. The company produced the Yezdi 250 B Type, Jawa 350 type 634 Twin and Yezdi 250 Monarch. Mahindra has also confirmed that they are working on new Yezdi based motorcycles, which is expected to be launched in a year. In fact, the Yezdi site has already gone LIVE.
Thanks to Mahindra’s acquisition, the Jawa brand once more comes to the country and expected to be launched by 2018. It will receive some new features and the latest in technology while it will add further impetus to the future growth of Mahindra Two Wheelers which had reported loss to the tune of INR 615 crores in 2015-16.
Read more about the history of BSA and Jawa in the sheet below.