The Mahindra Mojo recently entered its second phase of launch by adding 15 new cities to the list. Now, the 300 cc tourer is available in 19 cities across the country and here is a city-wise price chart.
The Mojo caters to a niche compact tourer segment with Honda CBR250R as its direct rival. In February 2016, the flagship Mahindra managed to outsell the CBR250R (both sales figures were in double digits). Mahindra is expecting a significant rise in sale volumes due to the addition of new markets.
As a part of the Mojo’s brand building exercise, the company has started local chapters of Mojo Tribe, a riders group, at each of the 15 new cities. The company has also announced a new season of the ‘Trails of Mojo Tribe 2016 – 17’ which comprises 4 trails of varying terrain and experiences. The idea is to promote touring among Mojo owners.
The Mahindra Mojo is powered by a 300 cc single-cylinder liquid-cooled fuel-injected engine which is mated to a 6-speed gearbox to pump out 28 PS and 30 Nm of torque. The motorcycle makes for a comfortable long distance tourer. Mahindra is currently working on an ABS version of the motorcycle which is expected to be ready for the market sometime towards the end of this year.