Mojo was an ambitious project for Mahindra, but it failed to get the desired response from customers. After dismal sales, Mahindra had launched Mojo UT300 last year, which was an affordable variant of Mojo. However, since even the UT300 has failed to boost sales, Mahindra is offering discounts worth Rs 75,000, reports Financial Express.
Discount scheme will be available at Mahindra two-wheeler dealerships across the country and it will be applicable on all Mojo UT300 bikes manufactured in 2018. What’s surprising is that the discount scheme ends on March 31, which means customers just have four days to grab the offer.
Discount offer on Mahindra Mojo UT300 is available for customers as well as employees. All customers are eligible for flat discount of Rs 40,000, but those opting for exchange offer stand to save up to Rs 60,000. For Mahindra employees, the company is offering flat discount of Rs 75,000.
Considering starting price of Rs 1.5 lakh, employees can get a brand new UT300 at half the price with the discount offer. A 300 cc bike at under Rs 1 lakh certainly seems like a great deal. Mahindra Mojo UT300 is powered by a 294.72 cc liquid cooled engine that makes 23.11 PS power and 25.2 Nm of torque. Engine is mated to a 6-speed gearbox.
Mojo may have turned out to be a disappointment, but Mahindra seems to have tasted success in the two wheeler department, with Classic Legends that had launched Jawa, Jawa Forty-Two and Jawa Perak last year. Response has been so good for Jawa twins that Classic Legends had stopped online bookings. Its production facility is running at full capacity and there’s no scope to process new orders till September 2019. After a long wait, deliveries of Jawa twins will begin from this week.
Talking about Mojo, its poor sales figures and increasing competition from rivals put a question mark on the bike’s future. In the month of Nov 2018, when Jawa launch was announced, only 5 units of Mojo were sold in India. With massive discounts being offered to clear existing stock, it is possible that Mahindra may discontinue Mojo in the future.