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Mahindra Nuvosport sales target is double the Quanto’s monthly average

Mahindra NuvoSport HiRes photos

The NuvoSport aims to lure prospective compact crossover customers.

The Mahindra NuvoSport sub-4m ladder frame SUV which succeeded the ailing Quanto aims to bring in much better sales volumes. The company has created a production capacity of 18,000 units per year for the new model at its Nashik facility which translates into 1,500 units per month.

Now that is more than double of the Quanto’s monthly sales average. Since its launch in September 2012 till February 2016, the Quanto managed a modest cumulative sales volume of 26,394 units. In comparison, the TUV300 which was launched in last September has already surpassed 20,000 units while the KUV100 which went on sale in January 2016 has garnered over 35,000 bookings so far.

Mahindra NuvoSport HiRes photos

Unlike the Quanto, the NuvoSport is underpinned by the new Scorpio’s platform.

Though the NuvoSport is based on the new Scorpio’s platform, as a package, it comes out as a facelifted Quanto. Save for a polarizing front fascia, rest of the body work has been carried forward from the Quanto. Same is the story with the interior and engine (NuvoSport gets AMT option which was not offered in the Quanto).

Will a rebranding exercise result in twice the sales as before? Well, it’s not gonna be easy for the NuvoSport to lure customers away from the well established Ford EcoSport and Maruti Vitara Brezza.

Mahindra NuvoSport HiRes photos

Higher variants get a touchscreen infotainment system that is derived from the SsangYong Rexton.

Also read – Mahindra NuvoSport accessorized version showcased

The Mahindra NuvoSport retails between INR 7.35 lakhs to 9.76 lakhs (ex-showroom, Thane).


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About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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