Mahindra brings Peugeot scooters to India: First spy shots
Mahindra Two Wheelers Limited (MTWL) recently announced buying 51% stake in PSA Peugeot Citroen’s scooter business unit, which involves investment of Rs. 116.24 crores or $18.93 million to support future projects of the latter. Meanwhile, the Indian two wheeler maker is also exploring local scooter market to launch some of the French scooters here.
MTWL hasn’t disclosed any plan of launching Peugeot designed scooters here, but it is clear from the spy shots that the company is interested in it, otherwise why would they shell out millions into the foreign company.
But the company has not initiated such plans as yet, because the firm is busy in proceedings of the acquisition, which is probably why launch of Mahindra Mojo is getting delayed. After buyout process gets completed the company will announce whether the French scooters to be launched in India will bare Mahindra badge or some combination logo with Peugeot Citroen.
Earlier when Kinetic Blaze performance / touring scooter was launched, Indian market wasn’t ready for the segment, which led to total collapse of the project, despite the product being a great value for riding pleasure and comfort. But now, the market has matured a bit and seems to be ready to embrace such offerings.
PSA Peugeot Citroen’s scooter business unit has a diverse lineup of two wheelers, with displacement ranging between 50cc to 400cc. Some of models in their scooter portfolio includes Citystar, Satelis, Street Zone, Speedfight 3, Kisbee, Django classic, e-Vivacity and Metropolis (three-wheeler).
Spy shots – bikewale