Mahindra Reva EV sales crosses 5,000 units in 24 countries

Chetan Maini, CEO of Mahindra Reva, says demand for EVs in India has been increasing over past few months, and mindsets about electric mobility are changing for the better.

Price of electric vehicles, Mahindra Reva e2o in this case, may seem alarming upon first peek, but in reality these cars are high on technology which demands the seemingly high price.

Mahindra Reva’s manufacturing plant in Bangalore is equipped to produce 30,000 cars per annum (across two shifts).
For instance, MREV’s latest – e2o is packed with advanced features. Each car is equipped with a modem that sends vehicle performance data to MREV’s servers via a sim card. This helps the company analyse each car’s behaviour, so that every unit sold is considered a test mule expanding the sample size to 100 percent. If any problem occurs while the customer is using the e2o, service engineers are alerted instantaneously and repair sequence is initiated. If it’s a software related complaint, ‘over-the-air’ repair will be attempted, else service response team will visit the location and carry out rectification.

Further, the cars now feature Electric Power Steering (EPS), increased driving range (to 120 km), ‘Connected Car’ technology, pre-cooling the car via Smartphone App, lock/ unlock, regenerative braking, Hill Hold facility, revive function, shift to vacation mode, and the like, that are not available in any other car in e2o’s price range. The Smartphone App also shows nearest charging stations on a map so that e2o user can plan his route accordingly if replenishment will be needed.

The company is hoping for long term government policies and timely implementation supporting R&D, infrastructure and incentives for Electric Vehicles in India. The government has been working on NEMMP 2020 (National Electric Mobility Mission Plan 2020), an EV centric policy to promote the EV industry in the country.

Via – IndiaInfoLine