Home Car News Mahindra Thar based Roxor gets new front after legal battle with Jeep

Mahindra Thar based Roxor gets new front after legal battle with Jeep

2020 Mahindra Roxor
2020 Mahindra Roxor with new front design

After introducing automatic option for Roxor earlier this year, Mahindra is gearing up to launch its updated variant. For the uninitiated, Roxor is an off-road version of Mahindra Thar, produced exclusively for the North American market. It is imported into the US as CKD kits and assembled by Mahindra’s US subsidiary MANA (Mahindra Automotive North America).

2020 Roxor will come with a host of changes including cosmetic updates and new features. Front section has undergone a major design revamp with the classic vertical grille getting replaced by a contemporary cylindrical honeycomb grille. This new design was revealed in the form of a concept at the 2019 Sema Motor Show.

FCA, parent of Jeep had filed a legal complaint against Mahindra as the front grille of the Roxor was very similar to the patented design of classic Jeep. As per Jeep, this could confuse buyers in the USA, that the Mahindra is infact a Jeep. Mahindra had requested the US court to dismiss the legal notice, but the US court had refused their plea. Now, Mahindra is changing their front design of Roxor.

2020 Mahindra Roxor
2020 Mahindra Roxor with new front

The new grille is encased in white plastic, which also surrounds the round headlamps. The updated front section appears to be inspired by Toyota Land Cruiser FJ series produced during 1960-1984. Updated Roxor will also be offered in multiple new colour options.

The engine will be the same as the current model. The 2.5-litre, turbo diesel engine delivers max power of 62 HP @ 3200 rpm and max torque of 195 Nm @ 1400-2200 rpm. Engine is mated to a 5-speed manual or a 6-speed torque convertor automatic transmission.

Earlier this month at 2019 SEMA Show in Las Vegas, Mahindra had showcased multiple concepts using the Roxor platform. One of these was a four-wheel-drive ROXOR named Marshal while the other called Coastal Cruiser featured a seamless blend of metal, finest woodworking and an enchanting shade of turquoise. The concepts essentially showcased the limitless customization possibilities that can be explored with Roxor.

Customers can choose their customization on the company’s website and get it done at the factory level. They can also hire professional, third-party vehicle modifiers and choose from a wide variety of aftermarket components.

With its rugged performance, Roxor has gained immense popularity among the off-roading community in United States. As of now, MANA is rolling out around 30 units every day from its manufacturing facility in Michigan.

Earlier this year, the US Federal Postal Service had said that it will be adding Roxors to its fleet. 2020 Roxor is likely to be priced at $16,599 (ex-showroom, approx Rs 12 lakhs). It is expected to be available in showrooms in the coming weeks.