The highest sales were recorded by Scorpio Pikup, 1,423 units. Following high level of acceptance for both Mahindra and SsangYong products in South African markets, Mahindra South Africa has announced further expansion plans. The company has increased their dealership base in the country and also launched a number of new models.
Mahindra dealers now total 59, while new products have been added along with special editions which have helped in drawing more attention to the two brands. Expansion and improvement plans also entailed overall support and training of dealers. The company also concentrated on assured and timely availability of improved parts and all round customer satisfaction both where sales and after sales service was concerned. Mahindra SA now offers Bolero Single Cab, Genio Pikup Double Cab, Genio Pikup Double Cab, Scorpio Pikup Double Cab, Scorpio Pikup Single Cab, Scorpio SUV, XUV500, and Xylo MPV. Under SsangYong, Actyon Sports, Korando and Rexton W are on offer in S Africa.
A new Training and Development Center was also launched in South Africa in 2012 showing Mahindra’s determination to become a major player in South African auto sectors. Further expansion to other countries and export to Zimbabwe, Zambia, Botswana, Swaziland and Namibia were also initiated strengthening the company’s presence further.
Ashok Thakur, CEO, Mahindra SA, said, “We are very proud of our achievements in 2012 as it was a very busy period for us as we added in SsangYong products to our line-up in April 2012. We also launched new models and expanded our dealer footprint to 59 dealers, which includes several outside the borders of South Africa. What all this means is that Mahindra SA is determined to become an increasingly significant player in the Southern African region. We believe the combination of upcoming new and revised models, a growing and strengthening dealer network with an expanding area of responsibility, as well as a motivated management team we are very confident about the future of our company.”