Commercial Vehicles Mahindra CVs Tata Motors Tata Motors

Mahindra overtakes Tata Motors in Small Commercial Vehicle segment

Mahindra SCV sales FY2016 H1

The strong performance of Bolero and Genio pickups in addition to the new Jeeto mini truck has contributed to M&M’s surge in SCV market share.

Aided by its strong pickup portfolio and new launches in the sub-1 tonne space, Mahindra & Mahindra has managed to outrun Tata Motors, the hitherto undisputed king of small commercial vehicle segment. In the first six months of this fiscal (April to September 2015), Mahindra established a strong market share of over 50% in the SCV cargo category (0.5 – 3.5 tonne GVW).

Tata Motors which held a market share of 48% in this space slipped to second place with a share of 36.55% in the first half of FY2016. In the sub-2 tonne category, the Tata Ace series still holds an unshakable market share of 83% but when it comes to 2 – 3.5 tonne sub-segment, Mahindra has a clear upper hand with a share of nearly 70%.

Mahindra Genio Single Cab

The Mahindra SCV sales growth is driven by the Bolero and Genio pickups (image) which command nearly 70% market share in the 2-3.5 tonne cargo category.

It’s interesting to note that M&M’s market share received a boost when the whole segment witnessed a downfall of 30% in three years. The newly launched Mahindra Jeeto mini truck (Ace Zip rival) has been doing a very good job for the company. Mahindra says that the Jeeto immediately resulted in its sub-2 tonne cargo segment share more than doubling to 23%. With the launch of Supro Van and Maxitruck, the automaker is hoping boost its SCV market share even further in the coming months.

In order to counteract its rival, Tata has recently launched Ace Mint and Ace Mega variants. It is also working on refreshing its existing models and launching new ones. ET reports that a Mahindra Bolero Pickup rival is in the making in addition to a refreshed Xenon to take on the upcoming Genio facelift.

This intense battle will result in both manufacturers constantly updating their products and launching new ones in the coming months.

Mahindra Jeeto – Photos

Mahindra Supro Maxitruck – Photos

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About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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