Mahindra South Africa eying tractor and heavy truck market

Mahindra South Africa which has been selling passenger vehicles and pickups for the last 12 years is contemplating entry into the nation’s tractor and heavy truck segments.

Talking to, Ashok Sharma, president of Mahindra Agri, and Africa and South Asia operations, revealed that tractors are likely to be the first of the new products to be launched.

Mahindra Yuvo Tractor

Mahindra Tractors which has presence in over 100 countries is the word’s best selling tractor brand. The entry into South Africa would help the brand strengthen its international footprint.

The company is also currently studying the South African market to introduce its range of heavy duty trucks that are made in India. The Indian brand currently has models with GVW (Gross Vehicle Weight) ranging from 25 to 49 tonnes including regular trucks, tippers and tractor trailers.

In addition to tractors and heavy commercial vehicles, the Indian conglomerate is also looking to introduce generator sets and construction equipment in the African country.

Mahindra KUV100 Yellow Colour
Mahindra recently launched the KUV100 in South Africa.

The automaker launched the KUV100 mini SUV in South Africa a few days ago. The affordable crossover has a starting price of 149,995 rands (around INR 6.48 lakhs). With the new product, the company is aiming to widen its audience base in the country. Both petrol and diesel engines are on offer.

Mahindra Blazo trucks – Photos

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