September 2012 proved to be noteworthy for SsangYong Motors, the South Korean auto manufacturers both where domestic sales and exports were concerned. While the sales graph is positive, the Ssangyong Mahindra Rexton is ready for launch in India on 17th October. The high end SsangYong Rexton SUV will be the first from the Mahindra SSangyong collaboration for Indoa.
SsangYong Motors which was acquired by Mahindra and Mahindra in March 2011, sold 10,147 vehicles during the month of September of which 4,036 were sold in Korean markets while 6,111 units were exported. These increased sales are due to an increased number of working days and back orders which were completed in September. The company experienced a 34.5% increase in domestic sales in the month of September 2012 as compared to sales in August 2012 showing a positive trend in sales specially due to their Korando Sports model.
Korando C and Korando Sports sales increased by 7.8% and 9.1% respectively in September as compared to sales in August while sales of Rexton W, the company’s SUV model saw a decline of 4.3%. From July to September 2012, the company has exported over 6000 vehicles, which as compared to the same period in the previous year is down 6% due to sluggish market conditions and a diffident European market.
India uto news release: Ssangyong Motor’s domestic and export sales at 10,147 vehicles in September 2012
? Ssangyong Motor sold a total of 10,147 vehicles in Sept.- 4,036 in domestic sales and 6,111 in
exports, an increase of 6.8% compared to the same period last year
? Sales recovered thanks to the increased number of working days and decreased back orders of some refreshed models
? Ssangyong will expand its global sales through a differentiated marketing strategy and reinforcement of the export product lineup
Ssangyong Motor (President & CEO Lee Yoo-il; www.smotor.com), part of the US$ 15.4 billion Mahindra Group, announced on Oct 4, 2012 that the company sold a total of 10,147 vehicles in September 2012 – 4,036 in domestic sales and 6,111 in exports including CKD, respectively. The 11.1% increase in sales compared to the last month was thanks to the increased number of working days and decreased back orders for some refreshed models.
Domestic sales in Korea were at 4,036 vehicles an increase of 34.5% compared to the same period last year and 8.9% higher compared to the last month respectively. This was thanks to the positive upward trend in sales of refreshed models such as the Korando Sports. It is also the first time in two months since July that the company has sold more than 4,000 vehicles in Korean market.
The sales of the Korando C and Korando Sports increased by 7.8% and 9.1% respectively compared to the previous month, while sales of the Rexton W decreased by 4.3%.
Ssangyong’s exports stood at 6,111 vehicles with a 12.5 % increase from the last month thanks to the increased number of working days. It is the first time in three months since June that the company has sold more than 6,000 vehicles for export. However, compared to the same period last year, exports decreased by 6% due to the sluggish global auto market and the European economic depression.
Ssangyong Motor has expanded Car Allowance Rebate Program, which was introduced in July, to take advantage of the specific consumption tax relief program which is a part of the Korean government’s stimulus package to boost domestic consumption. The company also plans to increase its sales by organizing various customer participation events.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “The sales show positive recovery as the number of working days increased and the back orders issue from some assembly lines has been solved.” He added “still there are difficulties such as the economic depression in the European market. However, Ssangyong Motor will expand its global sales by using a differentiated marketing strategy and reinforced export product lineups.”
? Sales volume in Sept. 2012 (Attached)