Mahindra has registered a strong increase in sales of their newly purchased Korean car brand, SsangYong. Mahindra SsangYong registered a growth rate of 37% for the year 2012, as the brand sold a total of 120,717 cars in 2012, compared to 113,001 cars sold in 2011. In India as well, Mahindra has experienced an increase in demand for their SsangYong Rexton SUV.
Mahindra launched their first high end SUV under the SsangYong banner in October 2012 with a starting price of Rs.17.67 lakhs while the top end model is priced at Rs.19.67 lakhs. Rexton SUV is produced from the company plant in Chakan and has been such an instant hit from the time it was launched so much so that it has lead to long waiting periods.
To counter this difficulty, M&M has announced that production will be boosted by 500 units so as to tackle these long waiting periods. Starting from January 2013, M&M will be boosting production by 500 units to keep pace with demand. All M&M SUVs are seeing increased demand. M&M Quanto has a waiting period of 4 to 6 weeks while Rexton has a waiting period of 4 to 8 weeks with bookings to the tune of 1,300 units in December 2012 yet to be completed.
Sales of M&M lineup of SUVs continue to be positive with sales in the passenger vehicle segment during October to December period growing by 33%. The company is now aiming at increasing production capacity of Rexton to 50,000 units per annum while two new products, a sub 4 meter Verito and an electric car, Mahindra Reva NXR are also scheduled for launch in the first quarter of 2013. For more information on SsangYong sales, scroll down.