Mahindra has registered a strong increase in sales of their newly purchased Korean car brand, SsangYong. Mahindra SsangYong registered a growth rate of 37% for the year 2012, as the brand sold a total of 120,717 cars in 2012, compared to 113,001 cars sold in 2011. In India as well, Mahindra has experienced an increase in demand for their SsangYong Rexton SUV.
Mahindra launched their first high end SUV under the SsangYong banner in October 2012 with a starting price of Rs.17.67 lakhs while the top end model is priced at Rs.19.67 lakhs. Rexton SUV is produced from the company plant in Chakan and has been such an instant hit from the time it was launched so much so that it has lead to long waiting periods.
To counter this difficulty, M&M has announced that production will be boosted by 500 units so as to tackle these long waiting periods. Starting from January 2013, M&M will be boosting production by 500 units to keep pace with demand. All M&M SUVs are seeing increased demand. M&M Quanto has a waiting period of 4 to 6 weeks while Rexton has a waiting period of 4 to 8 weeks with bookings to the tune of 1,300 units in December 2012 yet to be completed.
Sales of M&M lineup of SUVs continue to be positive with sales in the passenger vehicle segment during October to December period growing by 33%. The company is now aiming at increasing production capacity of Rexton to 50,000 units per annum while two new products, a sub 4 meter Verito and an electric car, Mahindra Reva NXR are also scheduled for launch in the first quarter of 2013. For more information on SsangYong sales, scroll down.
Ssangyong Motor records global sales of 11,871 vehicles in Dec, surpassing 120,000 in 2012
? Ssangyong Motor’s sales exceeded 10,000 vehicles for four consecutive months, keeping an upward trend with a year-on-year increase of 37%.
? The total sales in 2012 increased by 6.8% to 120,717 vehicles compared to last year, posting the highest growth in domestic sales among the automakers.
? Russia is the first single country for the company to record an annual export of over 30,000 vehicles, which is a 26.7% year-on-year increase to 32,328 vehicles.
January 3, 2013, Mumbai: Ssangyong Motor (CEO Lee Yoo-il; www.smotor.com), part of the US$15.9 billion Mahindra Group, announced on Jan. 2, 2013 that the company recorded total sales of 11,871 vehicles in December 2012 – 5,365 vehicles in domestic sales and 6,506 in exports including CKD.
Ssangyong’s sales exceeded 10,000 vehicles for four consecutive months with an increase of 37% from the same month last year.
The domestic sales hit a monthly record high, increasing by 21.8% compared to the previous month and 53.2% compared to the same month last year thanks to an upward trend in sales of the Korando series. Exports also showed a steady growth with an increase of 26% as compared to the same month last year.
Despite a sluggish global economy, Ssangyong’s cumulative sales in 2012 recorded 120,717 vehicles, including 47,700 vehicles in domestic sales and 73,017 in exports with a year-on-year increase of 6.8%.
Especially, its cumulative domestic sales recorded the highest growth of 23.4% compared to the last year among the automakers through sales increase of refreshed models such as the Korando C and Korando Sports.
Exports were at the same level as last year’s highest sales boosted by the Russian market. Exports to the Russian market stood at 32,328 vehicles and this is the first time the company has recorded annual exports of over 30,000 to a single country.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “It is a very meaningful accomplishment that the company achieved the highest growth among the domestic and imported automakers despite a sluggish global economy,” adding, “We will further increase our global sales through differentiated marketing strategy and reinforced export product line up, continuously.”