Mahindra and Mahindra along with ace photographer Atul Kasbekar have launched a sequel to their TV commercial Stylish New Xylo. This new commercial highlights various features and performance details of the New E3 variant specially its main features of Voice Command Technology, mHawk engine and showcases its ample cabin space and luxury features.
Atul Kasbekar, ace photographer and brand endorser has been instrumental in the making of this second sequel showcasing the Mahindra Xylo in a new avatar. The new commercial continues with the Xylo promise of Time of Your Life as it takes the very popular and luxurious SUV to a new level where style, élan and performance are concerned. The new advertisement portrays the Mahindra Xylo as a spacious and comfortable vehicle ideally suited for family, fun and friends.
The Mahindra Xylo is a multi utility vehicle which was launched in 2009. Of this MUV there are in all six variants available with a price range from Rs. 7 lakhs to Rs.9.40 lakhs and is said to be one of the best MUVs in the sub Rs.10 lakh range.
Mahindra unveils the sequel to its makeover TVC for the ‘Stylish New Xylo’[youtube]http://www.youtube.com/watch?v=awbU6a37w-A[/youtube]
New theme TVC highlights E9 variant and its features with style and panache
Ace photographer Atul Kasbekar continues as the brand endorser
Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, announced the launch of its second television commercial (TVC) for the recently launched, ‘Stylish New Xylo’. A sequel to the first makeover TVC for the New Xylo, this new theme TVC highlights the E9 variant and its key features such as the pioneering Voice Command Technology (VCT), mHawk engine and luxurious space and comfort amongst others.
This new theme TVC continues with the Xylo’s brand promise of ‘Time of your life’ and it aims to take the communication to the next level in terms of style, panache & lifestyle. While the first TVC for the Stylish New Xylo highlighted its makeover, its sequel aptly showcases the key features in the new avatar of the Xylo. Atul Kasbekar, the ace fashion photographer and brand endorser, moves around town with his glamorous long legged models while experiencing new features of the E9 variant.
Speaking on the launch of the new campaign, Mr. Vivek Nayer, Senior Vice President – Marketing, Automotive Division, M&M Ltd. said “The new TVC is a continuation of the Xylo’s ‘Makeover TVC’ and it reveals the key features of the stylish new Xylo in a cool & trendy way. The new TVC also reinforces the fact that the stylish new Xylo is gold standard in luxurious space & comfort. As always, the dashing fashion photographer Atul Kasbekar and his tall leggy models add to the glamour quotient. We are sure the consumers will enjoy the new TVC and appreciate the pioneering features in the E9 variant of the stylish new Xylo.”
The new Xylo is more stylish, premium; technology packed and gives enhanced value to the customer. The Mahindra Xylo brand is all about fun, style and having a good time with friends, and the new TVC truly lives up to the brand’s philosophy of enabling people to have the ‘Time of their Life’.