Prices for Thar Roxx have been increased for select variants in the range of 0.48% to 2.86%
Last year in December, Mahindra had announced price hikes across the range, effective from January 2025. The hike in prices is due to increased commodity costs and prevailing inflationary pressures. While the company has absorbed a significant percentage of these costs, a slight price increase is unavoidable.
Mahindra Thar Roxx petrol variants price hike
In case of Thar Roxx petrol variants, price increase is applicable only on the top variant, AX7 L AT. This variant will now cost Rs 50,000 more. New price is Rs 20.49 lakh, which is a hike of 2.50%. Prices of other petrol variants of Roxx remain unchanged. The base MX1 MT variant will continue to be available at the earlier price of Rs 12.99 lakh. The MX3 AT is priced at Rs 14.99 lakh, whereas the MX5 MT costs Rs 16.49 lakh. Roxx MX5 AT petrol is priced at Rs 17.99 lakh.
Thar Roxx diesel variants price hike
Similar to petrol variants, the base and some mid variants of Roxx diesel will continue to be available at the same price as earlier. The Roxx diesel range starts with MX1 MT, which is available at Rs 13.99 lakh. Other Roxx diesel variants that are available at the same price as earlier include MX3 MT (Rs 15.99 lakh), MX3 AT (Rs 17.49 lakh), AX3 L MT (Rs 16.99 lakh), MX5 MT (Rs 16.99 lakh), MX5 AT (Rs 18.49 lakh) and AX5 L AT (Rs 18.99 lakh).
Talking about Roxx diesel variants that have become costlier, the MX5 MT 4×4 variant has witnessed a price hike of Rs 30,000. New price is Rs 19.09 lakh, an increase of 1.60%. Roxx AX5 L AT 4×4 will now cost Rs 10,000 more, the lowest price hike among all variants. New price is Rs 21.09 lakh, an increase of 0.48%. Price of Roxx AX7 L MT variant has been increased by Rs 50,000. New price is Rs 19.49 lakh, an increase of 2.63%.
Roxx AX7 L MT 4×4 variant sees a price hike of Rs 60,000. Customers will have to pay Rs 21.59 lakh, an increase of 2.86%. This is the highest price hike among all variants in percentage terms. The AX7 L AT variant has witnessed a price hike of Rs 50,000. It is now available at a starting price of Rs 20.99 lakh, an increase of 2.44%. Roxx top variant, AX7 L AT 4×4 diesel, has become costlier by Rs 60,000. New price starts at Rs 23.09 lakh, an increase of 2.67%.
Roxx to remain a bestseller
As Roxx price hike is applicable only on select models and limited to around 2.50%, it is unlikely to create a negative impact on sales. Roxx has registered an overwhelming market response, having received 1.76 lakh bookings in just one hour. In November, the waiting period of Roxx was up to 18 months for specific customers. However, the waiting period for Roxx has reduced now, owing to increased production. As of December 2024, the combo of 3-door Thar and Roxx contributed 18.49% to Mahindra’s overall sales.