Mahindra Tractors partner with Gulf Oil India
Gulf Oil Lubricants India Ltd (GOLIL) and Mahindra & Mahindra’s partnership for the tractor segment in India sees Gulf oil manufacture and supply ‘Mahindra Genuine Oil’ branded as ‘Mahindra M-Star Super’ for its dealer workshop network, and a Mahindra-Gulf Co-branded lubricant line for ‘Bazaar segment’ branded ‘Gulf XHD M Tractor’ based on Mahindra’s MKM (Mileage ka Master) platform for extended drain interval of 350 hrs.
Ravi Chawla, Managing Director, Gulf Oil Lubricants India said the tractor segment partnership is an extension of the company’s relationship in passenger segment and a step closer to being among top 3 lubricant brands in the industry. Use of group3 base oils, and alliances with leading players makes Gulf among the fastest growing lubricant names backed by a distribution network of over 50,000 retailers.
Gulf long-drain lubricants are its forte, and a major part of R&D and product development is based in India, with its main facility being in Silvassa. Gulf’s Lubricants Division is strengthening its reputation in commercial vehicle and motorcycle long drain oils.
Bharatendu Kapoor, Sr.Vice President, Sales, Channel & Customer Care, Farm Division, Mahindra & Mahindra Ltd stressed on pioneering products that improve farm productivity and farmer prosperity. A collaboration with Gulf Oil for top quality ‘Long drain’ lubricants for Mahindra tractors highlights that. Mahindra M-star Super oil brand offers farmers an opportunity to enhance productivity on farm and lower cost of tractor ownership to improve farmer prosperity.
Gulf Oil Lubricants India Limited (GOLIL) was demerged from parent, Gulf Oil Corporation recently. In the last 6 years, Gulf lubricant business has reported CAGR 15% in revenues, 42% in profits before taxes, and delivering EBIDTA margins of above 12% over time.