Car News Mahindra Cars

Mahindra TUV300 features, rivals explained – Launch Presentation and TVC

Mahindra TUV300 Presentation

Projected as their new True Blue SUV, Mahindra TUV300 is a sub 4 meter compact SUV. At the launch, Mahindra said that TUV300 stands out for its bold, macho design, style and best in class features. We have the entire launch presentation in images. Have a look for yourself.

Mahindra TUV300 has been under development for the past four years. Designed and developed in-house at Mahindra Research Valley in Chennai with design inputs from Pininfarina, Mahindra TUV300 project has seen an investment of INR 1,500 crore till date.

Launched in 7 variants – T4, T4+, T6, T6+, T6+ AMT, T8 and T8+ AMT, pricing starts at INR 6.90 lakhs and goes all the way up to INR 9.12 lakh.

With exteriors inspired by a battle tank, TUV300 is built on Mahindra’s third generation body-on-frame chassis. It receives muscular bumpers, sporty alloys and tail gate spare wheel while prominent bonnet, squarish wheel arches and high ground clearance at 184mm also add to its rugged stance. Launched in 6 exterior color choices of White, Red, Black, Silver, Blue, and Orange, the TUV300 also receives a special made-to-order exterior color of Combat Green.

Mahindra TUV300 Global Launch

L to R Mr.Anand Mahindra, Chairman and Managing Director, Mahindra & Mahindra Ltd and Dr.Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd at the launch of Mahindra’s True Blue SUV – TUV300

Interiors boast of style and comfort with black and beige color scheme with silver chrome accents, well designed dashboard and comfortable seating in a seven seat configuration with jump seats on either side behind the second row. Infotainment in the form of sporty twin pod instrument cluster, 2-DIN infotainment system and steering mounted audio and phone controls are evident.

Mahindra TUV300 receives features such as static bending headlamps, Brake Energy Regeneration, Intellipark Reverse Assist, Voice Messaging System, Driver Information System besides Follow me home and Lead me to vehicle headlamps. First in class features include autoSHIFT AMT Technology and ECO Mode giving mileage a boost in real life driving conditions.

Mahindra TUV300 is powered by a new 3 cylinder diesel engine, called mHawk80. This diesel engine offers 84 hp power and 23.45 kgm (230 Nm) torque mated to a 5 speed manual or AMT gearbox sending power to rear wheels. Fuel efficiency is high due to Mahindra’s Micro Hybrid technology, which is also seen on the XUV500 and Scorpio. Mahindra claims fuel efficiency to the tune of 18.49kmpl on the ARAI cycle.

At the launch event yesterday, Mahindra explained their new TUV300 in detail, and also focused on how the car tackles rivals Ford EcoSport and Renault Duster. Have a look at the presentation below.

Mahindra TUV300 Presentation in Images

Photos from Launch Event

Photos of Test Drive Car

Photos of Accessorized TUV300

Press Images

Launch Video



About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

Email -