Mahindra TUV300 website goes live: More sketches and teaser video revealed

Mahindra TUV300 compact SUV (U301) is set to be launched in mid-September and the product website ( has gone live already. The company has also released a video, explaining the inspiration behind design – battle tank.

Mahindra TUV300 (U301) design teaser
The boxy design provides a tough appeal as suggested by name.

Talking to media at yesterday’s conference, Mahindra officials confirmed that the product is based on an all-new platform and will be powered by a specifically developed mHawk80 diesel engine. No further details of the motor were released but given that it’s a sub-4 m product, the displacement will be less than 1.5-litre. The number 80 is most likely to denote power output in bhp.

Mahindra TUV300 (U301) design sketch
The design is inspired by battle tank.

The website teases the upcoming SUV through a set of sketches and shows how the design lines of battle tank are incorporated in car’s exterior. Bold and Tough are the design key words. The site also asks for potential customers’ contact details and promises to keep them updated about the launch.

Mahindra TUV300 (U301) red rendering
The car will be powered by a new mHawk80 diesel engine.

To recap, TUV300 is designed in-house under the leadership of design chief Krupa with inputs from Pininfarina. The Italian firm also offered engineering inputs for the product. The boxy design has a good blend of rugged appeal and modern elements. The interior too, as the previous spyshots suggest, has fresh design. More details will be available at the time of launch.

mahindra tuv300 design philosophy

Mahindra TUV300 battle tank inspiration
Tough and Bold are the design keywords.

Mahindra TUV300 – Logo Unveil Video