Mahindra Two Wheeler sales decline in June 2012: Launches new R&D facility in Pune

Mahindra Two Wheelers sales figures declined for the month of June 2012 as the company sold 11,201 units compared to 11,748 units sold in the month of June 2011. The recently launched Romba Solid Duro DZ sales grew by 14%. Cumulative sales also declined as for Q1 FY 2012/13 Mahindra Two Wheelers sold 30,488 units, compared to 32,276 units in the same period last year.

This month the company will be launching another powerful and highly modern two wheeler called Rodeo RZ which is also expected to be a major crowd puller. Both these vehicles are well suited for the tough and rough road conditions in a country like India which is what is making them more popular. The stylish scooter is loaded with features specially suited for a fast paced and modern lifestyle.

Mahindra Rodeo RZ is priced at Rs.48,930. It is a 125cc scooter with a Z series engine targeting college goers and urban markets. This scooter is prices Rs.2,500 higher than the Duro DZ as it offers additional feature such as fuel lid for petrol up front and a number of color options. This 125cc two wheeler will deliver 59.38 kmpl. Of this model the company expects to see about 5000 units per month as against Duro DZ of which they sell 10000 units.

Apart from this, Mahindra Two Wheelers also announced the launch of their new R&D facility in Pune. Read the press release below for more information.

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Mahindra 2 Wheelers inaugurates future ready R&D facility in Pune

Unveils new engine range & India’s first scooter with Micro Hybrid technology


Ø  Created at an investment of Rs. 100 crore

Ø  Third largest two wheeler R&D facility in India with recognition from Department of Science and Industrial Research (DSIR)

Ø  Home to over 175 engineers and designers; to go up to 300

Ø  Multi-faceted R&D facility with state-of-the-art Engine Development Center (EDC), vehicle design & development facility, testing facilities, prototype center, design studio, Fatigue Test Lab etc.

Ø  Showcase’s M&M’s commitment to technology driven innovation

PUNE, INDIA, July 4th 2012 – Mahindra 2 Wheelers, a part of the USD 15.4 billion Mahindra Group, today formally inaugurated its new Research and Development centre in Pune. The future ready centre which is the third largest of its kind in India was inaugurated by Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group.

The centre has been recognised by the Department of Science and Industrial Research (DSIR) and will enable Mahindra Two Wheelers to undertake in-house design and development of engine technology for its motorcycles as well. It thus, bears further testimony to the company’s commitment to utilize technology driven innovation to emerge as a serious player in the highly competitive two-wheeler market in India.

The company also unveiled two brand new engines developed at the facility. The first is an indigenously developed and tested 110cc engine, while the second is a 300cc cutting-edge liquid cooled engine.

“The new dedicated facility will enable us to harness the technology of the future to create tomorrow’s products. It will allow us to design in India, for the discerning Indian consumer. The Micro Hybrid technology developed for the new Duro DZ is a clear validation of the value it offers the business. In future, I am sure we will see this R&D facility emerge as a symbol of Indian ingenuity,” said Anand Mahindra.

Home to over 175 engineers and designers, the new Mahindra Two Wheelers R&D facility was created at an investment of about Rs. 100 crore and has two wheeler experts who are leading various technology and product development projects. In fact, the new Duro DZ and the recently launched Rodeo RZ with the all new ‘Z’ series engine were developed at this facility. This engine series incorporates the pioneering Dual Curve Digital Ignition (DCDI) technology and patented fuel level indication system.

“The Mahindra Two Wheelers R&D Centre will provide us with the dual benefits of indigenous design at lower costs and shortened product development lifecycles. These two tangible benefits, when coupled with a considerably shortened go-to-market strategy with newer and more technologically superior products, augurs well for the future of the business.

I am also happy to announce that Mahindra Two Wheelers is set to launch three new motorcycles in this financial year. We are committed to our customers and will go to any length to ensure that they get truly world-class products, at competitive price points to drive on Indian roads,” said Anoop Mathur, President – Two Wheeler Sector.

But taking pride of place at the inauguration was the all new start–stop Duro DZ, India’s first scooter with Micro Hybrid technology which is ideal for urban areas. This technology helps conserve fuel when the scooter is idle, such as at a traffic signal, resulting in increased savings.

Commenting on the direct and indirect benefits of the new R&D center, PS Ashok, Head – Research and Development, Mahindra Two Wheelers said, “This multi-faceted R&D facility boasts of truly advanced facilities in the two wheeler industry in India including a Design Studio, Prototyping Center, Engine Development Center (EDC), CAE/CFD facility, Fatigue Test and Reliability Lab, and an Electrical and Electronics Lab, amongst others. The centre will develop prototypes and components from design through to production, which will then be transferred to the company’s brand new production lines at Mahindra Two Wheelers’ Pithampur plant.”

A crucible for innovation – from conception to production

Mahindra Two Wheelers’ new state-of-the-art R&D Centre located in Pune will encourage a collaborative approach, permitting direct knowledge transfer between various teams. It promises to be a cradle of innovation for Mahindra 2 Wheelers allowing it to indigenously develop state-of-the-art products right from conception through to mass production.

Design Studio

A state-of-the-art design studio has been created exclusively for rendering visualization, clay mockup and digitization of new products for the future. This centre is fully equipped with the most modern software and hardware which will facilitate vehicle design and integration.

Engine Development & Testing Centre
The Engine Development and Testing centre will address various issues involved in the development of engines. This integrated center will help Mahindra Two Wheelers indigenously design, modify, develop, calibrate and evaluate existing as well as new engines based on parameters like performance, reliability, durability, legislative and customer requirements.

CAE /CFD Facilities (Computer Aided Engineering / Computational Fluid Dynamics)
The CAE / CFD facilities will provide Mahindra 2 Wheelers with the enhanced capability to capture realistic road conditions at the design stage through various advanced simulation tools and techniques, a critical component of Mahindra Two Wheelers’ ‘First Time Right Design’ policy.

Mahindra 2 Wheelers’ Duro DZ registers `Romba Solid’ 14% growth v/s last quarter. Cumulative YTD Sales at 30,488 units.

Mumbai, July 03, 2012: Mahindra Two Wheelers Ltd (MTWL), a part of the US $ 15.4 billion Mahindra Group, continued to build its presence in the two wheeler segment.

The recently launched, `ROMBA SOLID’ Duro DZ has been witnessing consistent growth. It sold 24,618 units this quarter. That’s a 14% growth over last quarter when Duro DZ sold 21,547 units.

Overall, the company’s cumulative scooter sales from April to June 2012 stood at 30,488 units. Sales in June 2012 were 11,201 units.

Now, the company is launching yet another scooter – the powerful, stylish, fully loaded Rodeo RZ this month. The eagerly awaited Rodeo RZ received rave reviews from auto experts all across the country. They seem thrilled by the performance and the unique, modern features on this new scooter.

“We are thrilled by increasing consumer preference for the recently launched Duro DZ. Consumers are loving this `Romba Solid’ scooter, that is designed specifically for tough Indian roads. We will build on this growth momentum, with the launch of our new scooter, the Rodeo RZ, this month. Young, modern couples would be excited by this zippy, stylish scooter that comes fully loaded with a range of unique features for the modern lifestyle.” says Mr. Viren Popli, Senior V.P. Marketing, Sales and Customer Care, Mahindra Two Wheelers.

The cumulative sales for the company have crossed a landmark figure of three lakh units.

Mahindra 2 Wheelers’ range of powerful 125cc scooters cater to distinct consumer segments. The Mahindra Duro DZ is positioned as a `ROMBA SOLID’, family scooter. The new Mahindra Rodeo RZ with its very innovative, contemporary features is sure to enthuse young, modern couples. The Flyte is the Indian woman’s two-wheeler of choice.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership.

Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A USD 15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies.

In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.