Mahindra Two Wheelers has launched an interactive website for its latest 110cc motorcycle Mahindra Pantero which has been designed to incorporate sleek looks and powerful performance features. The bike is equipped with a MCi-5 engine that is capable of producing 8.5BHP of power and delivering mileage of 79.5 km/l. Apart from having the longest seat in its segment, it boasts of great handling and stability owing to its trendy alloy wheels and ground clearance.
Digital media is making many tasks easy nowadays and Mahindra along with many other brands will be making use of this platform to help promote its products as also build customer rapport. Prior to the new website, Mahindra had launched a Hindi site for promoting the Pantero. The Hindi version could only be viewed on mobile phones while the English version was available on desktops.
New website has been infused with passion to provide users with an interactive experience as they begin to make use of new technology. Animation on this website has been designed without using Flash and has been designed using advanced HTML features which allow unparallel scrolling and viewing experience. The website provides one with feedbacks, reviews and testimonials and allows one to get inside the Mahindra Pantero through its 360 degrees viewing option. One can browse the site on mobile phones as also the Apple iPad.
Viren Popli, Executive Vice President, Mahindra Two Wheelers said, “The Mahindra Pantero website shows the passion with which we embrace new technology to give our customers a unique experience be it in our products or in our engagement process. With this website, we believe we have set a benchmark in India for all two wheeler brands. To achieve this kind of animation without using flash is an achievement.”
Sarosh Shetty, Vice President – Marketing, Mahindra Two Wheelers had this to say, “Today’s intelligent youth is rapidly evolving. We intend to bring alive our truly differentiated, intelligent products through innovative, engaging user experiences in the online space.”