As associate sponsor for Rajasthan Royals for 2013 IPL, Mahindra Two Wheelers is now permitted to use the team logo, player images, and brand Name in various marketing maneuvers. Rajasthan Royals players will wear the Mahindra Pantero motorcycle logo on their trouser leg. Available in 4 variants, the entry level Pantero is available at a price of Rs 39,650 (ex-showroom Delhi), with the higher end bike costing Rs. 43,150.
Indian Premier League has a rather large fan following here, and will give Mahindra an added platform to connect with their target audience. One can now experience the new Mahindra Pantero motorcycle at Sawai Mansingh Stadium in Jaipur, Rajasthan Royals home turf. There will be opportunities to win Rajasthan Royals’ game tickets, and enthusiasts can meet team players and staff at a function in Jaipur among other things. Two lucky winners got an opportunity of a lifetime and met with Rajasthan Royals’ players through a Facebook contest.
This isn’t Mahindra’s first sports association. In 2011, Mahindra Racing became the 1st team from the country to participate in the FIM MotoGP™ World Motorcycle Racing Championship. In 2012, they participated in the Italian National Motorcycle Racing Championship (CIV). Mahindra Group is also associated with Celtic Football Club, and Canadian NASCAR. The new sponsorship deal continues in the company’s quest to promote sports, not just here, but across a global platform.
Sarosh Shetty, Vice President – Marketing, Mahindra Two Wheelers said, “Cricket in India is truly a national game, rising above geography, age and gender. When two brands that share similar values come together, it gives ‘Rise’ to a winning combination. Rajasthan Royals in previous IPL editions have stood for inspired leadership, innovation and professionalism. Mahindra Two Wheelers displays similar qualities and looks forward to a continuing partnership with the Rajasthan Royals.”