Mahindra U301 SUV is the first of three new SUVs being planned by the company. Its launch will be followed by the S101 and S102 with all three being actively tested on Indian roads.
Mahindra U301 compact SUV will be priced aggressively and will be placed in a segment below the Scorpio, but above Bolero. On 30th July, Mahindra will reveal the official name of this SUV, which is codenamed U301 internally. Apart from this, Mahindra will also reveal strategic information regarding their steps forward in the Indian auto industry.
Please note that 30th July is not the launch date, at the most we expect the car to be revealed completely, if not the engine and feature details. Price will only be revealed when Mahindra launches the car officially, which will happen later this year.
Being targeted for the rural market, the new U301 sits on a new ladder frame chassis that is also seen on the new Scorpio. Mahindra U301 is also expected to get new range of diesel and petrol engine options which the UV maker has been developing. These could be in the form of four cylinder petrol and four cylinder diesel engines. It has also been estimated that the U301 will be one of the most fuel efficient compact SUVs in the segment.
Recently, Mahindra U301 was spied testing in Chennai, where the company has both R&D operations and product development facility; has revealed some interior details. These include a new steering wheel design, a large central screen with touchscreen infotainment system, Bluetooth, USB and AUX-in connectivity, air conditioning and power windows.
Predicting serious competition from many fronts on official launch in the country, Mahindra is expected to keep pricing between INR 6-9 lakhs.