While Mahindra and Mahindra XUV500 created mindboggling reactions during its initial launch in September 2011, this time round as well customers and buyers are clamoring for bookings. M&M have reopened bookings 2 days ago for their XUV500 and have received over 7200 bookings in just two days since then.
So much so that the company has decided to step up production capacity to meet this growing number and have set targets of 4000 vehicles per month which is likely to see an increase to 5000 units by end October 2012. M&M XUV500 is available from the 100 company dealer showrooms across India.
Now why is it that the M&M XUV500 is in such demand? It has received over 22 awards till date which include the “Car of the Year”, “SUV of the Year” and “Viewers Choice of the Year” at the Zigwheels Awards 2011 and a number of similar awards from Top Gear Magazine and CNBC TV18 Overdrive Awards and Business Standards Motoring 2012 Awards among others.
It is priced between Rs.11,58,472 to Rs.14,10,904 ex showroom New Delhi. The hot selling SUV is fitted with a 2.2 liter mHawk diesel engine offering 140 bhp power and capacity to zoom from 0 to 60 in just 5.5 seconds. It boasts of a mileage of 15.1 km per liter and in this fuel – mileage ratio hungry market it is what causes quite a stir and hence increased demand.
News release: Mahindra’s XUV500 registers 7200+ bookings within just 2 days of opening All India bookings
· All India bookings for the XUV500 opened on 8th June 2012
· Overwhelming response from customers in new as well as existing markets
· To cater to the growing demand, production capacity ramped up to 4000 vehicles per month
Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today announced that it has received an overwhelming 7200+ bookings for its cheetah-inspired XUV500 from customers within just 2 days of opening the bookings. All India bookings for the XUV500 were opened from 8th June, 2012. The XUV500 is now available at more than 100 dealerships across India, including those cities where it had been launched earlier.
Speaking on the response to the XUV500, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, ‘We would like to take this opportunity to offer our heartfelt thanks to our customers for the confidence they have shown in us. This overwhelming response in today’s challenging market environment is a testimony to the popularity of the XUV500.”
Awards and Accolades
The XUV500 has received a tremendous response from customers and reviewers alike. It has received 22 awards so far. These comprise of the prestigious ‘Car of the Year’, ‘SUV of the year’ and ‘Viewers Choice Car of the Year’ by ET – Zigwheels Awards 2011. It has also received laurels like ‘SUV of the Year’, ‘Readers Choice Award’ and ‘Best Value for Money Car’ from Top Gear Magazine Awards 2011, ‘SUV of the Year’ and ‘Viewers Choice Car of the Year’ awards from CNBC TV18–Overdrive Awards 2012 and ‘SUV of the Year’ from NDTV Car & Bike Awards 2012 and Business Standard Motoring 2012 Awards. The XUV500 was also declared the ‘SUV of the Year’, ‘Best Value for Money Car of the Year’ and ‘Viewers Choice SUV of the Year’ at the Bloomberg UTV Autocar India Awards. It also received the ‘SUV of the Year Award 2011-2012’ from Top Gear Malayalam and two Golden Steering Wheel Awards 2012 from Auto Bild India in two categories viz. ‘SUV/UV 2011 Award’ and the ‘Viewer’s Choice Award’ where the viewers of Headlines Today and Aaj Tak polled for their favourite set of hot wheels. It also received the ‘SUV of the Year’ award from Car India Awards 2012. Acclaimed bloggers like TeamBHP, Vicky.in, Motor Vikatan, Auto Junction and MotorBeam also awarded the XUV500 with ‘Car of the Year / SUV of the Year’ titles.
XUV500 has also been rated the most reputed auto brand in the Reputation Benchmark Study conducted by Bluebytes.
XUV500 has already notched up prestigious wins in rallies like Desert Storm, Desert Dash & Dakshin Dare in the extreme category. The Dakshin Dare victory marked a triumph for the XUV500, becoming the first diesel SUV to win an extreme category in the history of Indian rallying.