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Mahindra XUV500 bags title at Desert Storm Rally 2012 (Photos)

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Mahindra XUV 500 has been in the headlines ever since it was launched in September 2011 at a price of Rs.10.80 lakhs.  It further created history as being the first utility vehicle to receive such overwhelming response that the company was even forced to close bookings due to its demand exceeding supply capabilities.

It is this very same XUV500 that has now received the third place at Desert Storm 2012 which tests vehicles on the road both for toughness and ability and is one of the toughest tests that driver and vehicle need to undergo.

Mahindra XUV500 was driven by Gaurav Gill along with Lohitt Urs, both champions and experienced drivers who took the XUV500 on a 5 day rally over 395 kms on off road conditions.  XUV500 moved from 35th position to 3rd position on day 5 clocking 98 kms per hour, thus creating history for this already well known vehicle.

Speaking of the XUV500 performance, Mr. Vivek Nayer, Senior Vice President – Marketing – Automotive Division at Mahindra and Mahindra Limited said that XUV500 has received over 290 auto awards since it has been launched and this in itself proves its performance, ability and road worthiness. He hopes that the vehicle will continue in this fashion to create even more history.

Press Release

MAHINDRA’s XUV500 STORMS TO THE PODIUM IN ITS RALLYING DEBUT!

XUV500 creates history in Indian motorsports
Becomes the first Diesel car to win in the Extreme category at the Desert Storm rally 2012

Mumbai , March 6, 2012: Mahindra’s cheetah inspired XUV500, became the first DIESEL vehicle ever to win a podium position in an Extreme rally as it secured third place in the recently held Desert Storm  2012 – one of India’s toughest tests for both man and machine. Apart from that, the XUV500 also set three special stages ablaze by clocking the fastest time in each.

The XUV500’s win truly epitomizes the essence of Mahindra Rise. Contrary to the belief that diesel cars are non competitive as compared to petrol powered cars, the XUV500 accepted no limits and emerged triumphant in the Extreme category. Gaurav Gill, three time National champion and APRC winning driver and Lohitt Urs, INRC winning driver were chosen to drive the cars under the Mahindra Adventure Rally programme. Nicknamed  ‘Super XUV500’, one of  the rally prepared cars, driven by Lohitt Urs proved its mettle by moving from the 35th position on day 1 to 3rd position overall on day 5, marking the biggest comeback ever in the Indian Automotive Motorsports history! On the penultimate day, over the 395 km long special off-road stage, Lohitt overtook six vehicles and the XUV500 averaged a scorching pace of 98 kph!

Commenting on the incredible success of the XUV500 on its rallying debut, Mr. Vivek Nayer, Sr. Vice-President, Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “This unprecedented podium finish by the Mahindra XUV500is a testimony to the 20 Auto awards it has won since its launch!

Mahindra was entering the Extreme category for the first time in many years and the XUV500 conquered the Desert with dogged determination and confidence to create Indian motor sports history.  Keeping the spirit of Adventure going, the XUV500 is all set to make and break many more records in times to come.”

Covering 3,500km in six days, the 10th edition of the Maruti Suzuki Desert Storm Rally saw the largest participation ever. This year, the first leg, which also had a night stage, commenced from New Delhi. After a round trip through Rajasthan and Gujarat, that included crossing the Thar Desert and the flat lands of the Rann of Kutch, the rally ended in Ahmedabad. This year’s edition had over 280 participants, with close to 50 entries in the extreme category.